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Head of Go-to-Market, AI Care Operations

5 hours, 9 minutes ago
United States
Full-time
Lead
Product Marketing Manager
Sales and Business Development
Apply Now
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
251-1K
Founded 2015
$324M raised
View All Jobs 10

Description

  • Own positioning, messaging, narrative architecture, and competitive differentiation for Triage and Care Orchestration solutions.
  • Develop buyer-specific messaging, ROI frameworks, demos, battle cards, sales decks, case studies, and RFP materials.
  • Lead competitive intelligence across AI vendors, nurse lines, call centers, and care management platforms.
  • Enable sales and customer success teams through training, playbooks, discovery guides, and solution certifications.
  • Manage solution specialists and partner with segment sales teams across health plans, health systems, employers, value-based care, and government.
  • Build proof architecture using deployment outcomes such as cost per interaction, gap closure, time to care, and readmission reduction.
  • Systematically identify US accounts, RFPs, procurements, renewals, and budget signals using AI tooling.
  • Provide market feedback to product teams on buyer needs, objections, losses, and competitor developments.
  • Drive consistent messaging across commercial segments, geographies, and the broader AI Care platform.
  • Measure performance through qualified pipeline, competitive win rates, influenced bookings, sales cycle length, and enablement adoption.

Requirements

  • 7+ years of product marketing and/or go-to-market experience with ownership of positioning and competitive strategy.
  • Current or recent Lead, Head, Director, or VP-level experience.
  • Demonstrated ownership of product marketing, GTM strategy, and sales or revenue enablement.
  • Experience selling to operational buyers such as COOs, operations leaders, care management executives, or contact center leaders.
  • Experience partnering cross-functionally with sales and customer success.
  • Experience building competitive intelligence and displacement strategies from scratch.
  • Based in the United States.
  • Experience with B2B healthcare software, AI, medical devices, health technology, automation, or products that replace operational labor (preferred).
  • Experience creating CFO-approved ROI cases, using AI tools for market intelligence, or supporting multi-solution and public-sector GTM (preferred).
  • Minimum Builder-level AI proficiency, including creating AI workflows and tools for team-wide impact.

Benefits

  • Total compensation range of $145,000–$330,000 USD, including base, variable compensation, and equity value where applicable.
  • Potential private company stock options.
  • Remote work is available.
  • Compensation is adjusted based on country, location, qualifications, experience, and market conditions.
  • Country-specific benefits are provided separately.

Interested in this position?

Apply directly on the company website

Apply Now

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