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Product Marketing Manager

3 hours, 41 minutes ago
Canada
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing
Apply Now
Lone Wolf Technologies

Lone Wolf Technologies

Lone Wolf Technologies offers a complete real estate software suite for brokerages and agents, connecting real estate and technology to simplify transactions and operations.

Internet Software & Services
501-1000
Founded 1989
View All Jobs 17

Description

  • Align product messaging with Lone Wolf’s broader brand narrative.
  • Translate AI capabilities into practical value for real estate brokers and agents.
  • Develop positioning using competitive intelligence and serve as the internal expert for the product line and target buyers.
  • Lead end-to-end go-to-market launches, from segmentation through sales readiness.
  • Run pilot programs to validate positioning and pricing before broader releases.
  • Measure launch performance against pipeline, adoption, and revenue.
  • Recommend product pricing and packaging within the portfolio framework.
  • Partner with Demand Generation on campaigns that drive pipeline and product adoption.
  • Create sales enablement materials, product training, webinars, battle cards, and objection-handling guides.
  • Conduct customer interviews, win/loss analysis, market and usage analysis, and create market-facing content such as pitch decks, web copy, and case studies.

Requirements

  • 4–7 years of product marketing experience owning a product or product line.
  • Working knowledge of residential real estate, proptech, or adjacent industries.
  • Proven ability to build positioning and messaging used by sales teams in the field.
  • Track record of leading successful cross-functional product launches.
  • Ability to use data and metrics to evaluate performance and influence business decisions.
  • Daily proficiency with AI tools for research and content creation.
  • Exceptional, direct writing skills.
  • Ability to work quickly and deliver results with limited direction.

Interested in this position?

Apply directly on the company website

Apply Now

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