Product Marketing Manager

3 hours, 44 minutes ago
Full-time
Senior
Product Management
Lone Wolf Technologies

Lone Wolf Technologies

Lone Wolf Technologies offers a complete real estate software suite for brokerages and agents, connecting real estate and technology to simplify transactions and operations.

Internet Software & Services
251-1K
Founded 1989

Description

  • Align product positioning with the broader Lone Wolf narrative.
  • Translate AI capabilities into practical value for real estate professionals.
  • Lead go-to-market launches from segmentation through sales readiness.
  • Run pilot programs to validate positioning and pricing before broader release.
  • Track launch performance against pipeline, adoption, and revenue metrics.
  • Recommend product pricing and packaging strategies.
  • Create sales enablement materials, including battle cards, objection guides, pitch decks, and training.
  • Conduct customer interviews, win/loss analyses, and market research to inform strategy.
  • Own product marketing content such as one-pagers, web copy, and case studies.
  • Partner with Product Management, Demand Generation, Customer Success, and Demo Engineering to align messaging, campaigns, demonstrations, retention, and expansion efforts.

Requirements

  • 4–7 years of product marketing experience owning a product or product line.
  • Working knowledge of residential real estate, proptech, or adjacent industries.
  • Proven ability to develop positioning and messaging used effectively by sales teams.
  • Track record of leading successful launches through cross-functional influence and alignment.
  • Ability to use data and metrics to evaluate performance and guide business decisions.
  • Daily proficiency with AI tools for research and content creation.
  • Exceptional, direct writing skills.
  • Ability to work quickly and deliver results with limited direction.

Interested in this position?

Apply directly on the company website

Apply Now

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