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Senior Product Marketing Manager

3 hours, 44 minutes ago
Bulgaria
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Cybersecurity Salesforce
Apply Now
Appfire

Appfire

Appfire specializes in providing enterprise collaboration software solutions that enhance workflow and productivity for teams using platforms like Atlassian, Microsoft, and Salesforce, while also offering tools for IT service management and agile work ...

Internet Software & Services
251-1K
$149M raised
View All Jobs 18

Description

  • Develop differentiated positioning, messaging, value propositions, and market narratives across Appfire’s product portfolio.
  • Lead end-to-end go-to-market strategy and execution for new products, major launches, and strategic capabilities.
  • Create full-funnel campaigns and content for prospects and existing customers, including cross-sell, upsell, adoption, and expansion programs.
  • Build sales, Customer Success, and partner enablement materials such as sales plays, discovery frameworks, competitive positioning, demos, and objection handling.
  • Conduct customer research and analyze market, competitive, win/loss, product usage, NPS, and performance data.
  • Coordinate launch and marketing execution across Product, Sales, Demand Generation, Customer Success, Partners, and other teams.
  • Measure and optimize programs against engagement, leads, trials, pipeline, conversion, adoption, expansion, and revenue outcomes.
  • Use AI and automation to improve research, content development, personalization, competitive analysis, and GTM execution.
  • Establish feedback loops that turn customer and market insights into recommendations for Product, Marketing, Sales, and leadership.

Requirements

  • 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or technology.
  • Demonstrated ownership of positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement.
  • Experience launching SaaS products or major product offerings from market validation through post-launch growth.
  • Experience developing full-funnel strategies across awareness, consideration, evaluation, conversion, adoption, and expansion.
  • Experience marketing to both new prospects and existing customers or users, including cross-sell, upsell, adoption, and expansion.
  • Strong understanding of B2B SaaS buying journeys and content mapping across funnel stages.
  • Ability to translate technical product capabilities into clear customer value and business outcomes.
  • Strong sales enablement, analytical, research, competitive intelligence, and performance measurement skills.
  • Excellent written, verbal, and presentation skills for technical, business, sales, and executive audiences.
  • Ability to work independently, manage priorities, lead cross-functional initiatives, and use AI tools effectively.
  • Preferred: experience with platform, marketplace, partner-led, SLG/PLG, or portfolio-based SaaS businesses.
  • Preferred: experience marketing to technical audiences such as developers, DevOps, IT, security, or enterprise technology teams.

Benefits

  • Company equity for every employee.
  • 25 paid days off, increasing to 30 days after five years, plus paid volunteer time.
  • Fully remote work within Bulgaria with the option to work from the Sofia office.
  • Company-paid private health insurance through UNIQA.
  • Appfire University learning and professional development platform.
  • Company-paid Multisport Card and Sofia public transportation card.
  • Monthly Pluxee food vouchers worth €102.26.
  • One-time €511 net baby bonus and three paid CSR volunteering days annually.

Interested in this position?

Apply directly on the company website

Apply Now

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