Appen

Appen is a global leader in providing high-quality data management services for AI development. With over 1 million crowd workers, Appen supports the world's top technology companies in enhancing their products and services. The company offers a divers...

IT Services

Information Technology

1001-5000 (1265)

Founded 1996

$59M raised

8 open positions

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Performance Marketing & Marketing Operations Manager (United States)

1 day, 18 hours ago

United States

Full-time

Mid Level

Digital Marketing Manager

Marketing and Growth

Email Marketing Google Ads HubSpot LinkedIn Ads Salesforce SQL Tableau

Apply Now

Appen

IT Services

1001-5000

Founded 1996

$59M raised

View All Jobs 8

Description

Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing programs.
Manage paid-media budget allocation, pacing, and performance against pipeline goals.
Build targeted and retargeting audiences using account insights and intent data.
Monitor CPL, cost per SQL, and pipeline contribution through A/B testing and performance reporting.
Manage HubSpot workflows, forms, lead scoring, lifecycle stages, and marketing automation.
Improve lead routing, Sales handoffs, and data quality across the conversion process.
Maintain UTM standards and develop attribution models and full-funnel dashboards.
Oversee marketing technology integrations and email compliance with GDPR, CAN-SPAM, and CASL.
Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy.

Requirements

3–5 years of B2B performance marketing and marketing operations experience, ideally in technology or SaaS.
Hands-on experience managing, optimizing, and owning budgets for LinkedIn Ads and Google Ads.
Strong HubSpot administration experience, including automation, lead scoring, workflows, and lifecycle management.
Familiarity with ABM, intent data, and audience segmentation.
Experience analyzing marketing performance, building attribution models, and reporting funnel and pipeline metrics.
Experience using AI tools to improve marketing workflows, efficiency, and campaign execution.
Strong analytical skills, attention to detail, and ability to independently manage competing priorities.
Proactive, results-oriented approach to testing, learning, and continuous improvement.
Experience in AI, machine learning, data, or related technology industries (preferred).
Familiarity with Salesforce administration or CRM integrations, SQL, Looker Studio or Tableau, or relevant HubSpot, Google Ads, or LinkedIn Marketing certifications (preferred).

Benefits

Flexible ways of working to support individual and team needs.
Tools, resources, and development opportunities to build capabilities over time.
Opportunity to work on AI challenges across industries and geographies.

Interested in this position?

Apply directly on the company website

Apply Now

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