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Chief Marketing Officer (Remote, USA)

1 month, 2 weeks ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
E-commerce SEO
Apply Now
Apex Wheels

Apex Wheels

Apex Wheels is a California-based company founded in 2007 by CEO Eddy Pintacsi. The company specializes in designing, engineering, and manufacturing high-performance, lightweight wheels for motorsports, track days, and street driving enthusiasts. Headquartered in Pleasanton, California, Apex Wheels operates with a focus on delivering genuine performance products and educating customers about their options. The flagship model, ARC-8, gained popularity among BMW enthusiasts for its competitive pricing and quality. Apex Wheels emphasizes "Real Performance" and addresses market confusion through rigorous engineering and testing. Their manufacturing process includes advanced techniques like flow-forming and forging, ensuring lightweight strength and durability. Apex Wheels has expanded its offerings to include forged wheels, competing with premium brands at lower prices. The company serves various automotive aftermarket sectors, distributing products directly to customers and prioritizing customer education to match products with specific driving needs.

automotive
11-50
Founded 2007
View All Jobs 2

Description

  • Develop and execute the company-wide marketing strategy aligned with growth goals and brand identity.
  • Lead brand, creative, audience growth, eCommerce, and paid media functions.
  • Oversee digital marketing strategies across SEO, paid media, and lifecycle marketing to drive acquisition, retention, and long-term value.
  • Partner with executive leaders to design and execute high-impact marketing and education strategies.
  • Work closely with finance leadership to pace marketing spend and prioritize the most impactful investments.
  • Translate company goals into actionable marketing plans with clear metrics, timelines, and ownership.
  • Establish planning, prioritization, and execution processes that create speed and clarity across the marketing team.
  • Manage marketing budget, resource allocation, and vendor relationships to improve efficiency and ROI.
  • Provide executive leadership, coaching, hiring, and performance management for a multi-functional marketing team.
  • Design and evolve the marketing org structure to ensure the right capabilities are in-house and agency spend is intentional.

Requirements

  • A genuine motorsports enthusiast with a strong understanding of Apex’s customer community.
  • 5+ years of experience in a senior marketing leadership role with direct accountability for revenue, cost, and profitability.
  • 5+ years of experience making marketing resource allocation decisions, prioritizing investments, and reallocating spend based on performance.
  • 7+ years of experience owning or directly influencing eCommerce performance across acquisition, conversion, and retention.
  • 7+ years of experience building, leading, or restructuring marketing teams in environments needing improved performance and accountability.
  • 7+ years of experience overseeing brand development and creative direction for a discerning customer base.
  • Experience with marketing P&L responsibility is required.
  • Strong strategic thinking with awareness of market trends and consumer behavior.
  • Analytical mindset with the ability to use data-driven insights to inform marketing decisions.
  • Strong organizational and project management skills with the ability to meet deadlines and goals.

Benefits

  • Annual compensation of $180,000-$230,000 depending on location and experience.
  • Eligibility for a short-term incentive plan after 90 days of employment.
  • $600 annual work-from-home stipend for cell phone and internet usage.
  • Technology provided by Apex, plus workspace equipment reimbursements.
  • Medical insurance with 100% employer-paid premiums for employees and dependents under age 14 on base plans, plus generous contributions for older dependents.
  • Dental and vision insurance with 100% employer-paid premiums on base plans and affordable buy-up options.
  • 401(k) retirement savings plan with company contributions.
  • Paid sick leave, vacation time, and paid company holidays, including Juneteenth and Indigenous Peoples’ Day.
  • Motorsports lifestyle benefits, including reimbursements for HPDEs, track day insurance, spectator tickets, karting, sim racing gear, and premium training events.
  • Employee discounts on products and free merchandise.
  • SEMA college grants and loan forgiveness program eligibility.
  • Remote work from anywhere in the contiguous U.S. with a modern, casual work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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