Apex Wheels is a California-based company founded in 2007 by CEO Eddy Pintacsi. The company specializes in designing, engineering, and manufacturing high-performance, lightweight wheels for motorsports, track days, and street driving enthusiasts. Headquartered in Pleasanton, California, Apex Wheels operates with a focus on delivering genuine performance products and educating customers about their options. The flagship model, ARC-8, gained popularity among BMW enthusiasts for its competitive pricing and quality. Apex Wheels emphasizes "Real Performance" and addresses market confusion through rigorous engineering and testing. Their manufacturing process includes advanced techniques like flow-forming and forging, ensuring lightweight strength and durability. Apex Wheels has expanded its offerings to include forged wheels, competing with premium brands at lower prices. The company serves various automotive aftermarket sectors, distributing products directly to customers and prioritizing customer education to match products with specific driving needs.
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Apex Wheels is seeking a hands-on senior ecommerce engineer to own and improve its production platform, integrations, and feature delivery for a growing motorsports-focused brand.
Apex Wheels is hiring a Chief Marketing Officer to lead its marketing organization in building measurable, scalable growth for a founder-led performance wheel brand rooted in motorsports culture.
