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Director of Marketing

1 day, 20 hours ago
Mauritius, Rwanda
Full-time
Lead
Head of Marketing
Marketing and Growth
CRM Digital Marketing Email Marketing Social Media Marketing
Apply Now
ALU

ALU

ALU is a global company providing turnkey solutions and custom products to diverse industries worldwide.

Specialty Retail
251-1K
Founded 1987
View All Jobs 10

Description

  • Define and steward ALU’s brand positioning, narrative, tone of voice, visual identity, and brand playbook.
  • Lead external communications, impact storytelling, thought leadership, media relations, and executive communications.
  • Build and nurture relationships with prospective students, parents, alumni, partners, donors, funders, employers, and other stakeholders.
  • Create consistent, on-brand stakeholder experiences across key journeys and touchpoints.
  • Develop and own ALU’s digital and marketing communications strategy to support recruitment and brand growth.
  • Lead digital lead generation, conversion optimization, application pipeline management, content, and brand experience teams.
  • Oversee ALU’s websites, social platforms, email, CRM, advertising accounts, and other digital assets.
  • Partner with Recruitment, Admissions, Technology, fundraising, partnerships, and leadership teams on growth and engagement initiatives.
  • Manage creative, advertising, media, and public relations agencies and other external partners.
  • Lead, coach, and develop a remote pan-African team while setting KPIs and OKRs and using research and data to guide decisions.

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or a related field required; master’s degree preferred.
  • 8+ years of marketing, brand, and/or communications leadership experience.
  • Experience in ed-tech, higher education, or a mission-driven, high-growth organization preferred.
  • Demonstrated success building a brand, leading a rebrand, or increasing measurable brand resonance and affinity.
  • Strong experience in brand storytelling and impact communications across earned, owned, and paid channels.
  • Expert-level marketing and brand strategy and execution skills.
  • Exceptional writing, storytelling, presentation, and senior-stakeholder influencing skills.
  • Proven experience leading and inspiring a fully remote, multicultural team.
  • Agency experience in brand, creative, or communications preferred.
  • Ability to connect brand initiatives to measurable outcomes such as leads, conversion, pipeline, and enrollment; comfort working in ambiguity and building from scratch.

Interested in this position?

Apply directly on the company website

Apply Now

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