General Manager, Europe

21 hours, 5 minutes ago
Full-time
Lead
Marketing and Growth
Fi

Fi

Fi is a company that specializes in dog GPS and health tracking through their Smart Dog Collar Fi Series 3. They offer live tracking, daily activity goals, and alerts for when a dog escapes. With a focus on using technology to improve the relationship ...

Health Care Providers & Services
51-250
Founded 2017
$40M raised

Description

  • Own Fi’s European expansion strategy and marketing roadmap, prioritizing the UK and Germany.
  • Build and manage the regional marketing budget and P&L with Finance, reporting performance to leadership.
  • Determine market-entry sequencing, positioning, and investment for additional European markets.
  • Develop endemic marketing campaigns across pet, outdoor, and lifestyle ecosystems.
  • Localize Fi’s brand, messaging, and positioning for UK and German audiences.
  • Adapt global campaigns and create regional programs across paid media, social, PR, lifecycle, and partnerships.
  • Manage relationships with commercial partners, agencies, freelancers, and vendors.
  • Collaborate with product, operations, and customer experience teams to meet local market expectations.
  • Represent European market insights in company strategy and build the regional team as operations scale.
  • Ensure marketing complies with local advertising, GDPR, data privacy, and consumer protection regulations.

Requirements

  • 8+ years of marketing experience, including a general manager, country manager, or regional marketing leadership role.
  • Track record launching or scaling a consumer brand in the UK and/or Germany, ideally through DTC and Amazon.
  • Experience developing integrated marketing plans across paid media, social, PR, lifecycle, and partnerships.
  • Experience owning budgets and regional growth metrics, including ROI accountability.
  • Strong cross-functional collaboration and ability to influence centralized teams without direct authority.
  • Fluency in English and German.
  • Deep knowledge of UK and German consumer, media, and retail markets.
  • Builder’s mindset with comfort operating amid ambiguity, limited resources, and changing priorities.
  • Willingness to travel regularly within Europe and occasionally to Fi’s U.S. headquarters.
  • Experience in pet, animal health, wearables, connected hardware, international market launches, or subscription businesses preferred.
  • Existing relationships with UK or German retail, PR, or pet-industry partners preferred.

Benefits

  • Base salary range of $100,000–$300,000, plus equity eligibility.
  • Flexible paid time off.
  • Medical, dental, and vision insurance.
  • Wellness access through One Medical, Kindbody, and Talkspace.
  • Dog-friendly office.
  • $500 annual donation to a dog charity through the BarkBack Program.
  • Free Fi membership for employees’ pets and a gifting program for friends and family.

Interested in this position?

Apply directly on the company website

Apply Now

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