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Retention Marketing Manager

6 hours, 51 minutes ago
Canada
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Email Marketing Salesforce
Apply Now
AlgaeCal

AlgaeCal

AlgaeCal specializes in producing natural algae-based calcium supplements that are clinically proven to increase bone density, utilizing a whole food approach derived from sustainably harvested marine algae rich in essential minerals.

Health Care Providers & Services
51-250
Founded 2006
View All Jobs 7

Description

  • Lead, coach, and develop a small marketing team while setting priorities and maintaining high quality standards.
  • Create and manage automated customer journeys and campaigns across email, SMS, push notifications, and other owned channels.
  • Improve personalization across customer communications so touchpoints are relevant, timely, and effective.
  • Build customer segmentation using data and customer insights to target the right audience with the right message.
  • Build, optimize, and scale lifecycle programs in platforms such as Braze, Klaviyo, or SFMC.
  • Continuously improve campaign and journey performance through testing, iteration, and analysis.
  • Oversee marketing automation performance and help expand SMS and push notification programs.
  • Oversee email design and messaging best practices.
  • Support broader loyalty initiatives, including subscriptions, rewards, retention, engagement, and customer lifetime value growth.

Requirements

  • 3+ years of experience in email and database marketing or a related function.
  • 3+ years of experience working in marketing automation platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud.
  • Proven experience developing, implementing, and analyzing automated customer journeys across multiple touchpoints.
  • Experience leading, coaching, or managing a small team.
  • Braze certification is strongly preferred.
  • Familiarity with CRMs such as Salesforce.
  • Direct response marketing experience.
  • Familiarity with rewards programs, subscription programs, loyalty communication flows, and lead funnels.
  • Strong analytical skills with the ability to measure program effectiveness and communicate actionable insights.
  • Strong understanding of consumer marketing principles, customer segmentation, and multi-channel marketing.
  • Strong organization, attention to detail, presentation skills, business acumen, problem-solving ability, and project management skills.
  • Experience in the health or supplement space is an asset.
  • Candidates should be humble, hungry to learn, and people smart.

Benefits

  • Salary up to $120,000 depending on experience.
  • Eligibility for an annual company-wide performance bonus.
  • Generous healthcare package.
  • Monthly team events and activities.
  • Flexible statutory holidays with the option to bank days for later use.
  • Weekly in-office team lunches.
  • Professional development support for conferences or workshops, including fees, accommodation, travel, meals, and materials.
  • Dog-friendly Yaletown office one block from SkyTrain.

Interested in this position?

Apply directly on the company website

Apply Now

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