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Demand Generation Manager

5 hours, 6 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Affiliate Marketing Copywriting Generative AI Google Analytics HubSpot SEM SEO
Apply Now
Akkadian Labs

Akkadian Labs

Akkadian Labs is the top UC provisioning automation developer for Cisco Collaboration and Microsoft 365/Teams, offering a streamlined platform for MACD tasks with significant time and cost savings.

Internet Software & Services
51-250
View All Jobs 3

Description

  • Build and optimize integrated account-based and partner-led campaigns across email, LinkedIn, events, paid media, and sales follow-up.
  • Lead multi-channel demand generation across SEM, paid social, programmatic, retargeting, affiliates, and lifecycle email.
  • Maintain ICP criteria, account tiering, buying-committee maps, and the account-level funnel from target account through closed-won.
  • Analyze account and funnel data to identify stalled opportunities and recommend next actions to Sales.
  • Prioritize partners and map partner-led, Akkadian-led, and joint activity across target accounts.
  • Develop partner programs including co-marketing campaigns, MDF initiatives, webinars, joint events, enablement materials, and analytics.
  • Standardize HubSpot lifecycle stages, attribution, source data, persona, tier, and partner association; distinguish sourced from influenced pipeline.
  • Run weekly, monthly, and quarterly reporting against pipeline coverage, ARR, and funnel targets.
  • Supervise, coach, and develop the Marketing Coordinator.
  • Manage marketing budget allocation, website conversion optimization, events, messaging, and AI-enabled marketing operations.

Requirements

  • 5+ years of B2B SaaS marketing experience, including partner-led go-to-market with resellers, service providers, or system integrators.
  • Proven success building partner co-marketing programs that generate measurable sourced or influenced revenue.
  • Track record of scaling pipeline and revenue with clear KPI ownership.
  • Experience developing ICP, account-tiering, and buying-committee mapping frameworks, including MEDDIC or similar methodologies.
  • Experience running ABM, paid search and social, lifecycle email, intent data, predictive scoring, and AI-driven content programs.
  • Fluency with HubSpot for lifecycle tracking, attribution, and campaign management.
  • Experience analyzing funnel stages and individual deals with Sales to identify stalled opportunities and recommend actions.
  • Hands-on experience with AI marketing tools, prompt libraries, AI-generated ad testing, predictive scoring, and forecasting.
  • Strong understanding of CAC, LTV, NRR, and ACV, with strong modeling skills.
  • Strong storytelling and copywriting skills for translating technical value into campaigns; relevant certifications or a bachelor’s degree are welcome.

Benefits

  • Fully remote work environment.
  • Medical, dental, and vision insurance.
  • Company-paid life insurance and disability coverage.
  • 401(k) with generous company matching.
  • Paid time off.

Interested in this position?

Apply directly on the company website

Apply Now

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