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Customer Retention Director

3 months, 1 week ago
Spain, United Kingdom
Full-time
Lead
Email Marketing Manager
Product Management
CRM Email Marketing Firebase SQL
Apply Now
Airalo

Airalo

Airalo is the world's first eSIM store offering travelers access to eSIMs in 200+ countries & regions at affordable prices. With Airalo, travelers can manage their eSIMs, top up on the go, and enjoy pain-free connectivity while traveling. Say goodbye t...

Airlines
51-250
Founded 2019
$67M raised
View All Jobs 19

Description

  • Own retention as a cross-functional system spanning CRM, Product, and Data.
  • Define lifecycle strategy across activation, retention, engagement, and referral.
  • Lead CRM channels end to end, including push, email, in-app messaging, and app inbox.
  • Define and drive product requirements across onboarding, engagement, and lifecycle UX.
  • Build and scale a lifecycle system that drives repeat usage and revenue.
  • Work with Data and CRM to refine segmentation across user types, markets, and behaviors.
  • Design and run experiments across messaging, timing, journeys, and incentives.
  • Partner with Data to define measurement frameworks, segmentation, and incrementality.
  • Own how incentives such as discounts, Airmoney, and referrals are used within lifecycle.
  • Translate insights into actionable changes across CRM and Product.

Requirements

  • 10+ years of experience in CRM, lifecycle, retention, or growth roles.
  • Experience owning lifecycle strategy in a B2C or mobile-first company.
  • Strong hands-on experience with CRM platforms such as CleverTap, Braze, or Iterable.
  • Proven ability to improve retention, LTV, or repeat rate through measurable initiatives.
  • Strong experimentation mindset, including A/B testing, cohort analysis, and incrementality.
  • Deep understanding of user segmentation and lifecycle journeys.
  • Ability to work cross-functionally with Product, Data, and Growth teams.
  • Strong analytical thinking and ability to turn data into decisions.
  • Experience in mobile apps, travel, or marketplace businesses is preferred.
  • Familiarity with Firebase, GA4, Adjust, or similar tools is preferred.
  • Experience with loyalty programs, referral systems, or incentive design is preferred.
  • SQL or a technical background for working with data teams is preferred.
  • Must live in the UK or Spain and have valid work authorization for one of those countries.

Benefits

  • Health insurance.
  • Work-from-anywhere stipend.
  • Annual wellness and learning credits.
  • Annual all-expenses-paid company retreat in a destination location.
  • Fully remote, remote-first work environment within the UK or Spain.

Interested in this position?

Apply directly on the company website

Apply Now

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