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Product Marketing Manager

1 month ago
United States
Full-time
Mid Level
Product Marketing Manager
Product Management
Content Marketing Email Marketing
Apply Now
AcuityMD

AcuityMD

AcuityMD offers a MedTech intelligence platform that integrates precise data, AI-driven insights, and user-friendly workflows to enhance the efficiency and effectiveness of medical device sales teams.

Health Care Providers & Services
51-250
Founded 2018
$38M raised
View All Jobs 13

Description

  • Own the go-to-market strategy for a product surface area within the platform.
  • Drive feature and product launches by coordinating messaging and marketing efforts across product and commercial teams.
  • Build high-quality sales enablement assets that support the sales team.
  • Develop outbound messaging for website content, product briefs, email marketing, and in-product notifications.
  • Maintain competitive intelligence and comparisons through cross-functional collaboration and self-led research.
  • Drive user-facing product education and engagement efforts such as onboarding notifications and product tours.
  • Support content marketing efforts with guides, case studies, videos, and blog posts.
  • Collaborate with Product Management to inform positioning and the product roadmap using market and competitive insights.

Requirements

  • 4+ years of B2B product marketing or similar experience, preferably in SaaS-focused B2B enterprise software, technology, or consulting.
  • Experience owning go-to-market strategy for products, product suites, or lines of business.
  • Strong business acumen with the ability to draw conclusions from data.
  • Strong quantitative skills to build customer ROI and pricing models.
  • Experience building competitive positioning and messaging for new products and features.
  • Experience creating sales materials and marketing collateral or assets.
  • Ability to run educational and marketing campaigns for new technology.
  • Cross-functional collaboration experience with the ability to build relationships across Sales, Customer Success, and Product and lead without direct authority.
  • Excellent writing and presentation skills and the ability to explain complex topics simply.
  • Strong project management, analytical, and creative problem-solving skills with the ability to manage deadlines and complexity.
  • Proven ability to excel in a dynamic, fast-paced environment and work virtually and independently.
  • Experience owning pricing and packaging strategy for products and features is a plus.
  • Experience with product launches, customer marketing programs, and sales enablement or training is a plus.
  • Healthcare or healthcare data experience is a plus.
  • Passion for technology and/or healthcare is a plus.
  • Eligible work permit in the USA is required.

Benefits

  • Base salary range of $150,000 to $180,000.
  • Competitive cash compensation and equity.
  • Full remote flexibility for employees in the US.
  • Work-from-home stipend and $1,000 home office stipend with WiFi reimbursement.
  • Flexible PTO with generous time off and flexible hours.
  • 100% paid health, dental, and vision insurance for employees and 75% coverage for dependents.
  • Learning budget for relevant learning and up-skilling opportunities.
  • Fully paid, flexible parental leave of 8 to 16 weeks.
  • Optional in-person team retreats multiple times per year.

Interested in this position?

Apply directly on the company website

Apply Now

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