Product Marketing Manager

10 hours, 43 minutes ago
Full-time
Lead
Product Management
Tines

Tines

Tines is a smart, secure workflow builder that empowers technical teams to automate processes without code, making security teams more effective and efficient.

Construction & Engineering
51-250
Founded 2018
$96M raised

Description

  • Conduct customer interviews, win/loss research, AI market analysis, and analyst engagement to inform positioning and go-to-market strategy.
  • Monitor competitors and alternatives, creating differentiation, battlecards, objection-handling resources, and training.
  • Develop platform positioning and messaging for IT teams and other business audiences.
  • Lead product marketing for new platform capabilities, including audience, use-case, launch, content, enablement, and measurement planning.
  • Partner with sales enablement and customer-facing teams to communicate positioning and address customer and technical evaluator questions.
  • Create blogs, presentations, webinars, guides, and product collateral with cross-functional subject-matter experts.
  • Collaborate with product, engineering, commercial, marketing, content, solution engineering, customer success, and support teams.

Requirements

  • 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least 3 years in direct product marketing.
  • Experience marketing technical B2B software in a fast-moving environment, particularly for enterprise IT audiences.
  • Strong positioning, messaging, written communication, and verbal communication skills.
  • Ability to simplify complex technical concepts accurately for different audiences.
  • Practical experience using AI to solve business problems and ability to discuss its strengths and limitations.
  • Experience launching products or capabilities, identifying use cases and personas, and developing go-to-market programs.
  • Strong research and analytical judgment, including translating customer and competitive insights into recommendations.
  • Ability to balance strategic, creative, and tactical work while creating content and enablement independently.
  • Proven ability to build cross-functional relationships across distributed teams and influence recommendations.
  • Must work remotely from a U.S. eastern or central state.

Benefits

  • $175,000–$185,000 base compensation plus equity.
  • Remote work within eligible U.S. eastern or central states.
  • Culture focused on learning, growth, curiosity, and integrity.

Interested in this position?

Apply directly on the company website

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