Associate Director, Media Planning

4 hours, 59 minutes ago
Full-time
Senior
Sales and Business Development
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Lead the development of strategic media plans and proposals that support new business and account growth.
  • Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery.
  • Present media strategies and recommendations to sales teams and internal stakeholders and update plans as campaign details evolve.
  • Guide campaign design across display, video, social, email, streaming audio, CTV, and DOOH channels.
  • Translate campaign goals into audience, inventory, and targeting recommendations using internal and third-party data.
  • Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners.
  • Collaborate with sales, analytics, partnerships, supply, and other teams to align on goals, timelines, and deliverables.
  • Capture and share market and client feedback to inform planning approaches and product improvements.
  • Build and maintain proposal templates, reference materials, and best practices.
  • Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency.

Requirements

  • Minimum 5 years of experience in digital media planning, strategy, or online advertising.
  • Strong understanding of digital ad metrics, FX rates, benchmarks, analysis, and pricing models including CPM, CPC, and CPA.
  • Experience planning across multiple advertising categories and using data to inform recommendations.
  • Advanced working knowledge of Excel and PowerPoint.
  • Ability to work independently while contributing to a collaborative team environment.
  • Comfortable making strategic recommendations tied to KPIs, budgets, and timelines.
  • Highly detail-oriented and accountable, with the ability to manage work independently and meet tight deadlines.
  • Clear, proactive communication skills with confidence presenting ideas and recommendations.
  • Collaborative mindset and comfort working cross-functionally with sales, analytics, strategy, and product teams.
  • Adaptable and able to navigate changing requirements without sacrificing quality.

Benefits

  • Excellent medical, dental, and vision coverage.

Interested in this position?

Apply directly on the company website

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