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Senior Media Planner (B2B Strategy)

1 month ago
United States
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
CRM Google Ads HubSpot Salesforce
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 38

Description

  • Build and manage paid media plans across Paid Search, Paid Social, and Programmatic channels.
  • Analyze performance data to guide cross-channel budget allocation, pacing, and optimization.
  • Develop recommendations for media mix, audiences, targeting, creative strategy, KPIs, and measurement.
  • Conduct audience, competitive, and market research using ABM, market intelligence, and platform tools.
  • Partner with activation, creative, analytics, client marketing, sales, and RevOps teams.
  • Lead testing and learning initiatives, performance forecasting, and documentation of insights.
  • Present performance updates, recommendations, reports, and planning documents to clients.
  • Manage media vendors and platform partners, including evaluations, negotiations, incentives, and accountability.
  • Contribute to new business efforts, including RFP responses and prospect audits.
  • Stay current on B2B media trends, emerging platforms, best practices, and AI-assisted workflows.

Requirements

  • 3–5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment.
  • Multichannel experience with Paid Search, Paid Social, and/or Programmatic platforms such as Google Ads, LinkedIn Campaign Manager, Meta, or DV360.
  • Experience developing, optimizing, analyzing, and reporting on campaigns supporting brand and demand objectives.
  • Strong understanding of full-funnel media planning, audience strategy, and performance measurement.
  • Experience partnering with analytics teams on tracking, dashboards, and reporting frameworks.
  • Familiarity with attribution methodologies and measurement frameworks.
  • Experience evaluating media vendor proposals and negotiating terms with vendors or platform representatives.
  • Strong analytical, problem-solving, organizational, and project management skills with close attention to detail.
  • Proficiency with Google Sheets, Docs, Slides, and media reporting platforms.
  • Excellent written, verbal, presentation, and interpersonal communication skills.
  • B2B media experience in SaaS, technology, financial services, or considered-purchase categories (preferred).
  • Experience with ABM or intent platforms such as 6sense or Demandbase and CRM or marketing automation platforms such as Salesforce, HubSpot, or Marketo (preferred).

Benefits

  • Annual salary of $75,000–$90,000, plus benefits.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
  • Annual ClassPass credits.
  • Office hubs in Los Angeles, Chicago, and New York, with learning, development, and collaboration opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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