Ad Ops Associate

2 hours, 56 minutes ago
Full-time
Junior
Marketing and Growth
Patch

Patch

Patch is a community-specific news, information, and engagement platform that covers individual towns and communities across America. With a network of hyperlocal websites, Patch delivers breaking news, events, and discussions tailored to over 1,200 U....

Internet Software & Services
251-1K
Founded 2009

Description

  • Coordinate with Account Management, Sales, and internal and external partners throughout campaign lifecycles.
  • Reserve inventory and flag double-bookings, delivery risks, and other potential issues.
  • Launch and update campaigns according to contracted flight dates.
  • Produce daily, weekly, monthly, and ad hoc campaign reports.
  • Review client assets for compliance with media specifications and guidelines.
  • Provide screenshots and sales collateral as requested.
  • Collaborate with Account Management to optimize campaign performance.
  • Support Sales, Account Management, and the Senior Director of Ad Ops during pre- and post-sale activities.
  • Troubleshoot campaign issues and communicate updates through resolution.

Requirements

  • 1–2 years of experience in trafficking, ad operations, or digital media.
  • Strong attention to detail and data-mining ability.
  • Working to intermediate expertise with Google Ad Manager, Google Ad Manager 360, or another ad server.
  • Understanding of ad-serving concepts, including inventory, taxonomy, priorities, optimization, dayparting, macros, and viewability.
  • Familiarity with third-party tags and reporting tools such as DCM, Flashtalking, and Moat.
  • Knowledge of media metrics including CPM, eCPM, CTR, VCR, RPM, and in-view rate.
  • Proficiency with Google Sheets, Numbers, or Excel, including formulas, VLOOKUP, pivot tables, and charts.
  • Familiarity with IAB/MRC guidelines.
  • Strong verbal and written communication skills.
  • Experience with session tools, programmatic advertising, header bidding, HTML, or JavaScript is preferred.

Interested in this position?

Apply directly on the company website

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