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Senior Manager, Paid Social B2B

2 hours, 5 minutes ago
United States
Full-time
Senior
Paid Media Specialist
Sales and Business Development
CRM Google Analytics HubSpot LinkedIn Ads Salesforce
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 9

Description

  • Lead day-to-day paid social strategy development and campaign activation for assigned B2B clients.
  • Translate complex B2B buyer journeys into data-informed full-funnel campaign architectures across awareness, consideration, and conversion stages.
  • Execute and optimize multi-stage funnel programs, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
  • Partner with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
  • Support measurement and reporting by connecting paid social performance to lead and pipeline outcomes using CRM and marketing automation tools.
  • Assist with B2B new business efforts, including research, POV development, and pitch support.
  • Prepare client-facing performance recaps and insights and explain business implications of campaign results.
  • Stay current on platform updates and innovations across major B2B social platforms and recommend tests for new features and targeting approaches.
  • Contribute to the evolution of Wpromote’s B2B social media approach and operationalize best practices across platforms.

Requirements

  • 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
  • Demonstrated experience running full-funnel B2B social campaigns that support pipeline and lead quality goals such as MQLs, SQLs, and efficiency metrics.
  • Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies.
  • Working knowledge of B2B analytics and martech ecosystems such as Google Analytics, Salesforce, HubSpot, Demandbase, or 6sense.
  • Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
  • Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
  • Strong communication skills with the ability to clearly articulate performance insights to internal teams and clients.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Experience with tools such as Salesforce, HubSpot, Marketo, or Pardot for measurement and reporting is preferred.
  • Familiarity with Reddit, X, and emerging paid social platforms is preferred.

Benefits

  • Remote-first culture with work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Sponsored life insurance plus short-term disability and additional voluntary insurance.
  • Annual ClassPass credits and other wellness perks.

Interested in this position?

Apply directly on the company website

Apply Now

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