Manager, Paid Search

3 weeks ago
Full-time
Mid Level
Marketing and Growth
Bryan Johnson - State Farm Insurance Agent

Bryan Johnson - State Farm Insurance Agent

State Farm is a well-established insurance company founded in 1922, with a commitment to fairness and customer service. They offer a wide range of financial products and services to help customers manage their present and plan for the future.

Diversified Financial Services
Founded 1922

Description

  • Own paid search strategy and day-to-day execution across Google Ads, Microsoft/Bing Ads, and emerging search channels.
  • Manage full-funnel paid search campaigns, including brand, non-brand, competitor, shopping, and retargeting campaigns.
  • Conduct keyword research, query mining, and account structuring to improve efficiency and scalability.
  • Optimize campaigns toward core growth metrics such as CAC, ROAS, and LTV.
  • Develop and execute testing roadmaps across bidding strategies, match types, ad copy, landing pages, and feed optimizations.
  • Own forecasting, budgeting, and pacing of paid search spend to support efficient growth.
  • Monitor platform updates such as automation, Performance Max, and attribution changes, and adapt strategy accordingly.
  • Analyze performance data and translate insights into recommendations for stakeholders and leadership.

Requirements

  • 3–5+ years of experience managing paid search programs, preferably for DTC and/or subscription-based businesses.
  • Proven track record of scaling paid search while maintaining or improving efficiency.
  • Strong understanding of growth marketing principles, experimentation, and performance measurement.
  • Deep expertise in Google Ads, including search, shopping, and Performance Max campaigns.
  • Strong analytical skills and comfort working with dashboards, attribution models, and testing frameworks.
  • Ability to operate independently in a fast-paced, performance-driven environment.
  • Experience with Microsoft/Bing Ads and emerging search opportunities is preferred.

Benefits

  • Salary range of $135,000 to $160,000.

Interested in this position?

Apply directly on the company website

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