Senior Director, Growth Strategy (Agency Sales)

1 month, 2 weeks ago
Full-time
Lead
Sales and Business Development
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001

Description

  • Own pitch and RFP strategy across Wpromote’s new business pursuits, ensuring strong positioning and alignment to client objectives.
  • Partner with Growth and Sales leaders to architect winning pursuit strategies and guide executive-level storytelling from kickoff through close.
  • Direct cross-functional pitch and RFP teams across executive stakeholders, media, creative, analytics, and channel experts.
  • Develop integrated full-funnel strategies that connect brand, performance, media, creative, and measurement into unified client solutions.
  • Bring strategic perspective on modern media channels, emerging platforms, commerce and retail media, social, CTV, AI-driven marketing, and audience-first planning.
  • Make creative and messaging central to media strategy and ensure ideas are audience-centric, culturally relevant, and performance-oriented.
  • Translate complex business challenges into actionable marketing strategies that connect media investments to measurable business outcomes.
  • Partner with Client Strategy, Audience Strategy, and channel experts to ground every pitch and RFP response in Wpromote’s methodologies, strategic POVs, capabilities, case studies, and proof points.
  • Contribute to the evolution of Wpromote’s go-to-market strategy, pitch and RFP methodologies, and storytelling frameworks.
  • Represent Wpromote’s point of view on modern marketing, media innovation, and growth strategy internally and externally.

Requirements

  • 10-12+ years of experience in media strategy, integrated marketing, digital advertising, growth strategy, or consultative business development within an agency, media, or marketing environment.
  • Proven experience leading strategic pitches and RFP responses, with success developing enterprise-level marketing solutions.
  • Deep expertise across modern media channels and omnichannel marketing strategies, including full-funnel planning, emerging platforms, retail media, social, CTV, AI-enabled marketing, and measurement innovation.
  • Demonstrated ability to develop differentiated, insight-driven strategies that align media, creative, audience, and business objectives.
  • Exceptional storytelling and presentation skills with the ability to communicate complex ideas clearly and persuasively to executive audiences.
  • Deep appreciation for the role of creative in driving marketing effectiveness and the ability to integrate creative thinking into media strategy.
  • Collaborative leadership experience in high-pressure, deadline-driven pitch and RFP environments, with proven influence across sales, strategy, media, analytics, and executive leadership.
  • Strong executive presence and the ability to build credibility with senior stakeholders, internally and externally.
  • Naturally curious mindset with a passion for experimentation and staying ahead of industry shifts.
  • Strong business acumen and the ability to connect marketing strategies to broader business and financial outcomes.

Benefits

  • Remote-first culture with the ability to work remotely in most U.S. states.
  • Flexible schedules and work-from-anywhere options.
  • Unlimited PTO and an extended Winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Annual performance bonus with target bonus eligibility based on company, department, and individual performance.
  • Annual salary range of $185,000 to $205,000.

Interested in this position?

Apply directly on the company website

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