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Director, Data Strategy

3 weeks, 2 days ago
United States
Full-time
Lead
Product Strategist
Data Science and Analytics
AWS dbt Facebook Ads GCP Google Ads Looker Machine Learning Python R SQL
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 31

Description

  • Lead and evolve Wpromote’s Data Strategy & Analytics service offering across client engagements and internal teams.
  • Partner with Product to influence the Polaris roadmap and automate Data Strategy & Analytics services.
  • Serve as a trusted advisor and executive sponsor to senior and enterprise clients.
  • Build scalable frameworks, analytics products, and data pipelines with cross-functional teams.
  • Oversee a team of Data Strategists and manage a personal book of business.
  • Develop and implement reproducible, well-documented analytical solutions and processes.
  • Drive measurement strategy, including taxonomy governance, KPI frameworks, and performance dashboards.
  • Support new business pitches and consult on prospect MarTech stacks and Polaris solutions.
  • Train and align Client Strategy, Channel, and Executive teams on Data Strategy & Analytics best practices.
  • Mentor managers and analysts while resolving complex client and delivery issues.

Requirements

  • 8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.
  • Strong understanding of marketing and advertising technology ecosystems, including Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDPs, identity solutions, and cleanrooms.
  • Experience creating and implementing data taxonomy governance best practices across multiple ad platforms.
  • Experience creating and interpreting measurement models such as MMM, MTA, and incrementality testing.
  • Demonstrated success translating data into actionable insights in a performance marketing or growth strategy context.
  • Exceptional executive communication and client-facing experience.
  • Proven project management skills with the ability to manage multiple teams and engagements simultaneously.
  • Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.
  • Strong experience in Adobe Analytics, RTCDP, and the broader Adobe Experience Cloud is preferred.
  • Experience in or adjacent to Analytics Engineering, Data Engineering, Media Buying, or Client Services is preferred.
  • Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics is preferred.
  • Experience with R, Python, SQL, machine learning techniques, and data visualization tools is preferred.
  • Background in developing or integrating data products or internal analytics platforms is preferred.
  • Experience leading analytics teams within a performance marketing or digital agency environment is preferred.

Benefits

  • Remote-first culture with work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Annual Class Pass credits.
  • Annual performance bonus with a target bonus component.
  • Salary range of $120,000 to $160,000.

Interested in this position?

Apply directly on the company website

Apply Now

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