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Director of Product, Subscriber Value

2 months ago
United States, Canada
Full-time
Executive
Product Strategist
Product Management
Prototyping
Apply Now
Life360

Life360

Life360 is the top family location safety app, offering advanced safety features to connect and protect millions of families worldwide.

Family Services
251-1K
Founded 2008
$140M raised
View All Jobs 12

Description

  • Own the subscriber value strategy, including membership tier architecture, bundling, unbundling, and build-versus-partner decisions.
  • Drive the Subscriber Value roadmap and develop freemium features that deliver measurable member value.
  • Grow revenue per membership and define when to monetize incrementally versus deepen tier value.
  • Lead premium partner-powered offerings, including partner selection, launch standards, and ongoing performance management.
  • Own pricing and packaging strategy, including promotional strategy and price changes across App Store, Google Play, and web billing.
  • Build business cases for pricing changes and carry them through executive approval.
  • Drive experimentation from early validation through fully powered testing using AI and data science.
  • Use AI to speed research, decision-making, experiment design, and product execution, and help define AI-native product management practices.
  • Work cross-functionally with engineering, design, analytics, ML, finance, and business development teams.
  • Advocate for subscriber value with the executive team and across the company.

Requirements

  • 10+ years in consumer products, including 5+ years owning subscription monetization at scale.
  • Experience accountable for revenue outcomes in a business with millions of paying subscribers.
  • Proven success growing a subscription business and shipping features that increased subscriber value and satisfaction.
  • Hands-on ownership of pricing and packaging, including shipping a price increase or repackaging.
  • Experience launching revenue-share or embedded partner integrations.
  • Deep fluency in mobile subscription mechanics, including App Store, Google Play, proration, mid-cycle upgrades, refunds, cancellations, web billing, and subscription regulations.
  • Strong unit economics fluency across lifetime value, gross margin, CAC, cohort retention curves, and contribution per member.
  • Director-level strategic ownership across a portfolio of surfaces, with the ability to prioritize and say no to good ideas.
  • AI-native operator with experience using AI for research, analysis, drafting, prototyping, analytics, experimentation, and product value creation.
  • Deep empathy for families and comfort with the trust implications of monetization decisions.

Benefits

  • Competitive pay and benefits.
  • Base salary of $201k-$294k USD for US candidates or $245k-$287k CAD for Canada-based candidates.
  • Equity as part of the compensation package.
  • Medical, dental, vision, life, and disability insurance, with 100% employer-paid coverage for US employees.
  • 401(k) with company match in the US or RRSP with DPSP for Canadian employees.
  • Employee Assistance Program for mental wellness.
  • Flexible PTO plus 12 company-wide days off and seasonal company shutdowns.
  • Learning and Development programs, equipment support, and reimbursement for a productive remote setup.
  • Free Life360 Platinum Membership and free Tile products.

Interested in this position?

Apply directly on the company website

Apply Now

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