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Manager, Web Strategy

3 weeks ago
United States
Full-time
Lead
Digital Marketing Manager
Design and User Experience
SEO UX Design Webflow
Apply Now
WorkWave

WorkWave

WorkWave provides field service management software solutions to automate business operations, improve efficiency, and enhance customer experiences through a suite of products like PestPac® and WorkWave Service™.

Professional Services
251-1K
Founded 1984
View All Jobs 17

Description

  • Develop, own, and execute the comprehensive web strategy for all four corporate websites aligned to business and marketing objectives (brand, demand generation, customer support).
  • Design, implement, and continuously optimize information architecture and user experience across all sites to improve navigation and conversion paths.
  • Own web analytics platforms (e.g., GA4), track and interpret performance KPIs, and report on visibility including emerging AI answer-surface metrics.
  • Plan and run A/B tests and experiments, use data to identify bottlenecks, and prioritize initiatives to maximize ROI.
  • Serve as a hands-on contributor by executing content updates, minor design changes, and strategic web initiatives.
  • Manage and prioritize the workload of a dedicated Senior Web Developer and a Senior SEO Strategist, ensuring high-quality, on-time delivery of technical projects.
  • Lead development and maintenance on modern CMS platforms with primary responsibility for Webflow implementations, collection structures, integrations, and deployments.
  • Champion adoption of AI-driven workflow and optimization tools to improve team velocity and consistency across the portfolio.
  • Act as primary web liaison to Marketing, Content, Sales, and other teams to gather requirements, manage expectations, and launch integrated digital campaigns.

Requirements

  • 10+ years of experience in web strategy, UX, or digital marketing leadership managing multiple, complex web properties.
  • Mandatory hands-on experience with Webflow, including deep knowledge of collection structure, integrations, and deployment.
  • Expert-level proficiency with web analytics (GA4), user behavior analysis, and Conversion Rate Optimization (CRO) methodologies.
  • Working knowledge of AI-assisted analytics and testing platforms and experience incorporating AI into analytics/testing workflows.
  • Demonstrated understanding of AEO (Answer Engine Optimization) principles and how large language models discover, evaluate, and cite web content; familiarity with Perplexity, ChatGPT Search, and Google AI Overviews.
  • Proven ability to operate at both strategic (roadmaps, goal-setting) and executional levels (making platform changes, managing assets).
  • Experience managing or mentoring at least one direct report or dedicated developer, including task delegation and performance oversight.
  • Strong understanding of technical SEO, structured data/schema markup, web accessibility, and performance optimization.
  • Excellent communication and project management skills with the ability to explain complex web concepts to non-technical stakeholders.
  • Familiarity with AI-powered content, design, and optimization tools (preferred).

Benefits

  • Salary range $135,000 - $140,000 per year; role is bonus eligible (final offer dependent on qualifications and experience).
  • Remote-first work environment with flexible remote work options and access to regional offices (HQ in Holmdel, NJ).
  • Health and dental insurance and 401(k) with company match.
  • Flexible Time Off or generous PTO (role dependent) plus paid holidays.
  • Up to 4 weeks paid bonding leave and tuition reimbursement.
  • Robust Employee Assistance Program (TotalCare) with free 24/7 counseling, financial/legal guidance, and adoption assistance, plus 24/7 virtual medical care with Teladoc.
  • Quarterly peer-nominated awards, regional discounts, charitable giving opportunities, and access to extensive training resources (video libraries and live training).

Interested in this position?

Apply directly on the company website

Apply Now

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