Creative Director (Primal Harvest)

2 months ago
Full-time
Lead
Design and User Experience
WM Partners

WM Partners

WM Partners is a trusted private equity firm in the health and wellness sector, acquiring and transforming natural consumer brands with operational expertise and strategic approach.

Retailing
11-50
Founded 2015

Description

  • Own Primal Harvest’s creative expression across consumer-facing brand touchpoints.
  • Translate brand strategy into creative platforms, campaigns, content systems, and channel-specific executions.
  • Build and maintain a consistent visual and verbal brand system across major customer touchpoints.
  • Lead creative development for performance marketing assets across paid social, search landing pages, product education, trust-building assets, and retention creative.
  • Direct photography, video, motion, design, copy, and production work across internal and external teams.
  • Develop creative systems for Amazon and marketplace content, including product imagery, A+ content, Brand Store, product education, and trust signals.
  • Lead the creative production process from brief through concept, execution, and delivery.
  • Establish creative standards, workflows, review processes, and quality controls.
  • Use performance data, customer insights, and channel feedback to improve creative effectiveness over time.
  • Manage creative timelines, budgets, and asset delivery across competing priorities.
  • Leverage AI tools and workflows to increase the quality, volume, and cost-effectiveness of creative output.
  • Partner with executive leadership to help evolve the brand as the business scales.

Requirements

  • 8+ years of creative experience, ideally in CPG, wellness, supplements, health, beauty, performance, lifestyle, eCommerce, or digitally native consumer brands.
  • A strong portfolio showing brand systems, campaign concepts, performance creative, digital content, packaging, product storytelling, and channel-specific execution.
  • Strong art direction and design judgment across photography, video, motion, typography, layout, and visual systems.
  • Experience creating assets for DTC, Amazon, paid social, email, landing pages, PDPs, organic social, and marketplace environments.
  • Demonstrated experience helping build, reposition, or meaningfully scale a consumer brand.
  • Commercial fluency with an understanding of how creative supports trust, conversion, acquisition, and retention.
  • Ability to operate in a lean, fast-moving environment with limited resources and high expectations.
  • Comfort partnering with cross-functional teams and executive stakeholders.
  • High standards and a bias toward action.
  • A clear point of view on what great creative looks like for a modern wellness brand.

Benefits

  • Comprehensive health benefits.
  • Generous paid time off and holidays.
  • Paid parental leave for primary and non-primary caregivers.
  • Short-term and long-term disability coverage.
  • 401(k) with company match.
  • ClassPass membership.
  • Flexible working options.
  • Team events and product discounts.
  • Annual base salary of $155,000 to $180,000 USD, plus potential discretionary bonus.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Graphic Designer - Games

VGW 251-1K Internet Software & Services

VGW is hiring a Graphic Designer for its U.S.-based Diversification team to create data-driven marketing and in-game visual assets that drive engagement for a new free-to-play social game.

CRM Digital Marketing Figma Social Media Marketing
11 hours, 42 minutes ago

Graphic Designer - Games

VGW 251-1K Internet Software & Services

VGW is seeking a Graphic Designer to create data-driven marketing and in-game visual assets for game launches, promotions, CRM, social campaigns, and a new free-to-play social game.

Figma
11 hours, 42 minutes ago

AI Artist | 2D Illustrator (Freelance) | Honeytech

Boosta 501-1000 information technology & services

Boosta’s Honeytech product company is seeking a remote freelance AI Artist | 2D Illustrator to create consistent, high-quality visual content for its global webcomics platform.

11 hours, 57 minutes ago

Graphic Designer - Games

VGW 251-1K Internet Software & Services

VGW is seeking a Graphic Designer to create data-driven marketing and in-game visual assets for launches, promotions, CRM, social media, and user acquisition for a new free-to-play social game.

Digital Marketing Figma
11 hours, 57 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers