WM Partners

WM Partners is a trusted private equity firm in the health and wellness sector, acquiring and transforming natural consumer brands with operational expertise and strategic approach.

Retailing

Consumer Discretionary

11-50 (30)

Founded 2015

2 open positions

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Creative Director (Primal Harvest)

2 months, 3 weeks ago

United States

Full-time

Lead

Graphic Designer

Design and User Experience

Copywriting E-commerce Email Marketing

Apply Now

WM Partners

WM Partners is a trusted private equity firm in the health and wellness sector, acquiring and transforming natural consumer brands with operational expertise and strategic approach.

Retailing

11-50

Founded 2015

View All Jobs 2

Description

Own Primal Harvest’s creative expression across consumer-facing brand touchpoints.
Translate brand strategy into creative platforms, campaigns, content systems, and channel-specific executions.
Build and maintain a consistent visual and verbal brand system across major customer touchpoints.
Lead creative development for performance marketing assets across paid social, search landing pages, product education, trust-building assets, and retention creative.
Direct photography, video, motion, design, copy, and production work across internal and external teams.
Develop creative systems for Amazon and marketplace content, including product imagery, A+ content, Brand Store, product education, and trust signals.
Lead the creative production process from brief through concept, execution, and delivery.
Establish creative standards, workflows, review processes, and quality controls.
Use performance data, customer insights, and channel feedback to improve creative effectiveness over time.
Manage creative timelines, budgets, and asset delivery across competing priorities.
Leverage AI tools and workflows to increase the quality, volume, and cost-effectiveness of creative output.
Partner with executive leadership to help evolve the brand as the business scales.

Requirements

8+ years of creative experience, ideally in CPG, wellness, supplements, health, beauty, performance, lifestyle, eCommerce, or digitally native consumer brands.
A strong portfolio showing brand systems, campaign concepts, performance creative, digital content, packaging, product storytelling, and channel-specific execution.
Strong art direction and design judgment across photography, video, motion, typography, layout, and visual systems.
Experience creating assets for DTC, Amazon, paid social, email, landing pages, PDPs, organic social, and marketplace environments.
Demonstrated experience helping build, reposition, or meaningfully scale a consumer brand.
Commercial fluency with an understanding of how creative supports trust, conversion, acquisition, and retention.
Ability to operate in a lean, fast-moving environment with limited resources and high expectations.
Comfort partnering with cross-functional teams and executive stakeholders.
High standards and a bias toward action.
A clear point of view on what great creative looks like for a modern wellness brand.

Benefits

Comprehensive health benefits.
Generous paid time off and holidays.
Paid parental leave for primary and non-primary caregivers.
Short-term and long-term disability coverage.
401(k) with company match.
ClassPass membership.
Flexible working options.
Team events and product discounts.
Annual base salary of $155,000 to $180,000 USD, plus potential discretionary bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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