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Digital & Field Events Marketer

3 days, 4 hours ago
United States, Canada
Full-time
Junior
Marketing Specialist
Project and Program Management
Email Marketing HubSpot
Apply Now
Wing Assistant

Wing Assistant

Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

Professional Services
51-250
Founded 2017
$2M raised
View All Jobs 381

Description

  • Source, evaluate, and prioritize tradeshows, conferences, industry events, webinars, and podcasts that align with ICP and revenue goals.
  • Own and maintain a rolling 12-month event calendar.
  • Negotiate sponsorships, booth space, speaking opportunities, and vendor or venue contracts.
  • Plan and execute events end to end, including booth design, shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics.
  • Serve as the on-site point of contact for every event, including setup, teardown, and real-time troubleshooting.
  • Prepare internal attendees on objectives, talking points, target accounts, and event logistics.
  • Partner with sales to book pre-show meetings, host customer dinners and on-site events, and ensure lead follow-up.
  • Run pre- and post-event campaigns with marketing across email, landing pages, paid promotion, and social media.
  • Manage the event budget, track spend, forecast costs, and make trade-off decisions.
  • Define event KPIs and produce post-event reports on leads, meetings, pipeline, ROI, and improvement opportunities.
  • Host webinars and podcasts and represent the company as the face of digital event programming.

Requirements

  • 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
  • Proven experience organizing events end to end, even at a smaller scale.
  • Experience managing an events budget, including forecasting, tracking spend, and optimizing ROI.
  • Ability to define KPIs and build reports connecting event activity to pipeline and revenue.
  • Strong hands-on use of AI to improve event marketing work; this is a must-have requirement.
  • Familiarity with HubSpot on the CRM side.
  • Strong project management skills with the ability to manage timelines, budgets, vendors, and multiple moving parts.
  • Comfort negotiating with vendors and event organizers.
  • Excellent written and verbal communication skills, including the ability to brief executives and engage prospects.
  • Ability to stay calm under pressure and solve problems quickly at events.
  • Willingness and ability to travel 30% to 50% during peak event seasons across North America, with potential European travel as the company expands.
  • Must be based in the US or Canada and live within roughly an hour of a major airport hub with frequent direct flights.
  • Must have the right to work in the country of residence; visa sponsorship is not available.
  • Experience with event platforms such as Cvent, Splash, Bizzabo, or Goldcast is preferred.
  • Experience working with international events or vendors is preferred.
  • Background in B2B SaaS or a similar fast-paced tech environment is preferred.

Benefits

  • Fully remote role open to candidates based in the US or Canada.
  • Opportunity to work in a startup-like environment with corporate stability and little bureaucracy.
  • High-visibility ownership of the events function from day one.
  • Chance to build and shape a portfolio of events with significant autonomy.
  • No initial assessment required; candidates can ignore any such email assessments if received.

Interested in this position?

Apply directly on the company website

Apply Now

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