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VP, Assistant GC - Marketing

14 hours, 50 minutes ago
United States
Full-time
Lead
Legal Counsel
Marketing and Growth
Digital Marketing Influencer Marketing
Apply Now
WeightWatchers

WeightWatchers

WeightWatchers provides a comprehensive weight loss program that combines nutritionist-designed meal plans, expert coaching, and supportive community meetings to help individuals adopt healthier habits and achieve sustainable weight management.

Health Care Providers & Services
5K-10K
Founded 1963
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Description

  • Serve as the primary legal reviewer for marketing and go-to-market collateral across the organization.
  • Advise on compliance with FTC, FDA, state, and global advertising laws.
  • Provide guidance on substantiation requirements for product and service claims.
  • Monitor advertising law developments and regulatory enforcement trends and advise stakeholders on emerging risks.
  • Build scalable influencer, creator, and partnership compliance programs, including playbooks, vetting standards, templates, and disclosure controls.
  • Act as a trusted advisor to senior leadership on marketing strategy and legal risk.
  • Collaborate with sales, marketing, digital, communications, and commercial teams on launches and campaigns.
  • Negotiate and advise on agency, production, talent, celebrity, ambassador, and influencer agreements.
  • Provide legal review and support for trademark licensing agreements.
  • Advise on rights clearances, music licensing, name and likeness use, and content production.

Requirements

  • JD from an accredited law school and active bar membership in good standing in at least one U.S. jurisdiction.
  • 12+ years of marketing, advertising, and brand legal experience.
  • Substantial in-house experience at a consumer or DTC brand in the healthcare, life sciences, or pharmaceutical industries.
  • Transactional and advisory training at a top-tier law firm.
  • Experience advising on complex, high-value commercial matters related to advertising and trademark licensing.
  • Deep expertise in FTC advertising law, claims substantiation, and endorsement/testimonial guidelines.
  • Experience reviewing marketing materials for compliance with FTC regulations and intellectual property laws.
  • Track record negotiating talent, agency, and influencer agreements at scale.
  • Sound business judgment with the ability to balance brand goals and legal risk.
  • Excellent communication skills and credibility with creative leaders and executive partners.
  • Experience advising on marketing technology platforms, analytics, AI tools, and emerging digital technologies (preferred).
  • Familiarity with NAD and BBB challenges, competitor advertising disputes, and class action defense in marketing claims (preferred).
  • Background advising on global campaigns and international trademark strategy (preferred).

Benefits

  • Base salary of $300,000-$320,000 USD.
  • Eligible for an annual bonus program.
  • Comprehensive benefits package.
  • Hybrid work environment.
  • Equal opportunity employer commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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