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Marketing Cloud Consultant

8 hours, 51 minutes ago
United States
Full-time
Senior
Salesforce Developer
Software Development
CRM CSS Email Marketing HTML SQL
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Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020
View All Jobs 15

Description

  • Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives.
  • Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks.
  • Serve as the primary SFMC expert in planning sessions, project reviews, and client meetings.
  • Configure, manage, and optimize Salesforce Marketing Cloud components across Email Studio, Mobile Studio, Social Studio, Web Studio / CloudPages, Journey Builder, Automation Studio, and Contact Builder / Data Designer.
  • Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows.
  • Configure triggered sends, scheduled automations, and data synchronization processes.
  • Support integrations with CRM platforms, APIs, and external data sources, and troubleshoot platform or campaign issues.
  • Build, test, deploy, and optimize email campaigns and customer journeys, including dynamic content, personalization, audience segmentation, and A/B testing.
  • Develop responsive email templates using HTML and CSS and ensure adherence to accessibility and brand standards.
  • Configure campaign tracking and reporting, analyze performance metrics, and deliver recommendations to improve engagement and campaign effectiveness.
  • Ensure compliance with GDPR, CAN-SPAM, and CCPA/CPRA, including consent management and secure data handling.
  • Develop user guides, training materials, SOPs, and conduct training sessions and knowledge transfer workshops for business users.

Requirements

  • 5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud solutions.
  • Deep expertise across Salesforce Marketing Cloud modules, including Email Studio, Mobile Studio, Social Studio, Web Studio / CloudPages, Journey Builder, Automation Studio, and Contact Builder / Data Designer.
  • Strong experience with Data Extensions, SQL, AMPscript, SSJS, and automation workflows.
  • Working knowledge of HTML and CSS for responsive email development.
  • Experience integrating SFMC with CRM systems, APIs, and external data platforms.
  • Strong understanding of digital marketing compliance requirements and privacy regulations.
  • Excellent communication, stakeholder management, and consulting skills.
  • Ability to manage multiple engagements while maintaining high-quality delivery standards.
  • Experience working with public sector, utilities, or other highly regulated industries is preferred.
  • Familiarity with customer data platforms, marketing analytics, and personalization strategies is preferred.
  • Knowledge of accessibility standards and inclusive digital communication practices is preferred.
  • Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant, or Salesforce Marketing Cloud Developer certifications are preferred.
  • Additional Salesforce certifications such as Salesforce Administrator or Platform App Builder are preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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