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Marketing Manager, Lifecycle

1 month, 1 week ago
United States, Canada
Full-time
Mid Level
Marketing Manager
Marketing and Growth
Email Marketing SQL
Apply Now
Wealthfront

Wealthfront

Wealthfront is a leading financial planning and investing platform that combines technology and academic strategies to help individuals grow their wealth easily and affordably.

Capital Markets
51-250
Founded 2011
$274M raised
View All Jobs 9

Description

  • Develop and manage personalized, multi-channel marketing programs that increase client financial knowledge, grow savings, and guide clients to the right next product.
  • Partner closely with Data Science & Engineering, Product Marketing, Consumer Research, and Creative to build programs informed by qualitative and quantitative insights.
  • Use customer segmentation, lifecycle stages, product usage, and behavioral data to create automated and scalable marketing programs.
  • Lead end-to-end lifecycle campaign development across email, push, in-app, and other channels.
  • Own campaign strategy, A/B testing, development, reporting, and optimization.
  • Measure, analyze, and communicate the performance and impact of lifecycle marketing programs.
  • Collaborate cross-functionally to improve existing programs and identify new opportunities to strengthen marketing efforts.

Requirements

  • 4+ years of professional marketing experience with a focus on customer lifecycle marketing.
  • Experience implementing and managing marketing automations across the customer journey.
  • Proven experience translating data into actionable insights and strategic recommendations.
  • Experience running A/B and multivariate experiments in lifecycle channels.
  • Ability to build strong cross-functional partnerships and communicate effectively with broad groups of stakeholders.
  • Balanced strategic, analytical, and operational thinking with the ability to extract insights that inform marketing strategy.
  • SQL knowledge is a plus.
  • Personal finance knowledge or experience is a big bonus, but not required.
  • Knowledge of compliance and regulatory considerations in the financial services industry is a plus, but not required.
  • Experience with marketing platforms such as Iterable is a plus.
  • BS or MS degree, or equivalent professional experience.

Benefits

  • Estimated annual salary range of $131,000 to $143,100 USD plus equity.
  • Medical, vision, and dental insurance.
  • 401(k) plan.
  • Generous time off.
  • Parental leave.
  • Wellness reimbursements.
  • Professional development support.
  • Employee investing discount.

Interested in this position?

Apply directly on the company website

Apply Now

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