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Director of Product Marketing, Investing

1 month, 1 week ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Wealthfront

Wealthfront

Wealthfront is a leading financial planning and investing platform that combines technology and academic strategies to help individuals grow their wealth easily and affordably.

Capital Markets
51-250
Founded 2011
$274M raised
View All Jobs 17

Description

  • Lead go-to-market strategy for new products, from audience identification and positioning to scaling distribution after product-market fit.
  • Partner with Product, Research, Engineering, and Design to shape the product roadmap around customer needs and business growth opportunities.
  • Craft concise creative briefs grounded in business and customer insights for internal creative teams.
  • Lead business performance recaps and present findings to executive leadership.
  • Track culture and market trends that can inform creative and product strategy.
  • Manage and develop an experienced product marketer while building a culture of excellence, curiosity, and respect.
  • Define and validate value and growth hypotheses using customer insights and experimentation.
  • Collaborate across the company to support product-led growth and cross-functional execution.

Requirements

  • 8+ years of experience in consumer product marketing or growth marketing, with technology and/or startup experience.
  • Strong storytelling, communication, presentation, and writing skills.
  • Strategic thinking with the ability to balance creativity and marketing effectiveness.
  • Ability to bring structure to ambiguity, apply frameworks, and turn insights into actionable plans.
  • Data-driven mindset with experience in analysis, testing, and measurement methodologies.
  • Experience running messaging tests and A/B experiments.
  • Experience managing and developing a team of marketers.
  • Bachelor's degree or higher.
  • Personal finance knowledge and experience is a big bonus, but not required.
  • Low-ego leadership style with willingness to work in the details.

Benefits

  • Salary range of $196,000-$221,000 USD annually plus equity.
  • Medical, vision, and dental coverage.
  • 401(k) plan.
  • Generous time off.
  • Parental leave.
  • Wellness reimbursements.
  • Professional development support.
  • Employee investing discount.

Interested in this position?

Apply directly on the company website

Apply Now

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