Director, Media Strategy

1 hour, 30 minutes ago
Full-time
Mid Level
Marketing and Growth
Walker Sands

Walker Sands

Walker Sands is a B2B integrated marketing and public relations agency that specializes in outcome-based marketing to drive measurable success and growth for businesses across various sectors, including technology, professional services, and nonprofit ...

Professional Services
51-250
Founded 2001

Description

  • Develop and execute integrated communications strategies for B2B technology clients in areas such as IT, cybersecurity, data, and AI.
  • Lead PR programs from strategy through execution, including media relations, thought leadership, and integrated communications initiatives.
  • Translate business goals and technical concepts into compelling, differentiated narratives and newsworthy pitches.
  • Build relationships with reporters, creators, analysts, and publications to secure coverage across media channels.
  • Advise clients proactively, manage expectations, lead regular communications, and navigate complex communications challenges.
  • Identify opportunities to expand client relationships and support new business efforts.
  • Monitor trends in technology, media, communications, and GEO, including opportunities to improve AI visibility.
  • Incorporate AI into PR workflows and develop AI-first processes.
  • Mentor and coach PR team members while contributing to agency culture, tools, processes, and internal frameworks.

Requirements

  • 4+ years of B2B PR experience in an agency setting.
  • Preferred experience in deep technology sectors such as IT, AI, cybersecurity, or infrastructure.
  • Deep understanding of the evolving media landscape and experience engaging multiple media types.
  • Ability to craft compelling narratives around complex technical topics.
  • Proven ability to lead PR programs and teams from strategy through execution.
  • Strong experience advising senior-level clients and managing complex, high-stakes programs.
  • Strong media relationship-building, strategic pitching, and media authority.
  • Proactive, curious, collaborative, and receptive to candid feedback.
  • Ability to coach communicators and operate effectively in a fast-paced agency environment.
  • Ability to influence teams and clients through credible, strategic counsel.

Benefits

  • $78,000–$87,000 starting salary, with merit-based increases and company-performance bonus potential.
  • Flexible PTO, hybrid work, eight paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
  • Medical, dental, and vision coverage, plus mental health resources and pet insurance.
  • Employer-matched 401(k) and financial planning services.
  • Paid leave for new parents and caregivers, with fertility, pregnancy loss, and adoption support.
  • Professional growth through career paths, mentorship, learning events, performance reviews, and coaching.
  • Employee assistance program, life insurance, disability coverage, and additional financial protections.
  • Five-year milestone sabbatical with two weeks off and a $2,000 gift.

Interested in this position?

Apply directly on the company website

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