Director, Media Strategy

43 minutes ago
Full-time
Lead
Marketing and Growth
Walker Sands

Walker Sands

Walker Sands is a B2B integrated marketing and public relations agency that specializes in outcome-based marketing to drive measurable success and growth for businesses across various sectors, including technology, professional services, and nonprofit ...

Professional Services
51-250
Founded 2001

Description

  • Develop integrated communications strategies for B2B technology clients in areas such as IT, cybersecurity, data, and AI.
  • Lead client PR programs from strategic planning through execution and delivery.
  • Advise clients on strategic recommendations, program decisions, expectations, and complex communications challenges.
  • Translate business objectives and technical concepts into differentiated narratives and newsworthy content.
  • Lead media relations, thought leadership, and integrated communications initiatives.
  • Build relationships with reporters, creators, analysts, and publications to secure coverage across media types.
  • Track emerging trends in technology, media, communications, and GEO/AI visibility.
  • Develop AI-forward workflows and identify opportunities to incorporate AI into PR operations.
  • Mentor and coach PR team members while contributing to agency culture and internal processes.
  • Support new business efforts and identify opportunities to expand client relationships.

Requirements

  • 7+ years of B2B PR experience in an agency setting.
  • Preferred experience in deep technology sectors, including IT, AI, cybersecurity, or infrastructure.
  • Deep understanding of the evolving media landscape and experience communicating technical topics to varied media audiences.
  • Proven ability to lead PR programs and teams from strategy through execution.
  • Strong track record advising senior-level clients and managing complex, high-stakes programs.
  • Ability to build media authority, develop strategic pitches, and maintain strong journalist relationships.
  • Strong client leadership, collaboration, proactive problem-solving, and communication skills.
  • Ability to mentor communicators and influence decisions with strategic credibility.

Benefits

  • Starting salary of $100,000–$113,000, with eligibility for a company-performance bonus.
  • Flexible PTO, eight paid holidays, summer Fridays, and a week off between Christmas and New Year.
  • Hybrid work environment.
  • Medical, dental, and vision coverage, plus mental health resources and pet insurance.
  • Employer-matched 401(k), financial planning services, life insurance, and disability coverage.
  • Paid parental and caregiver leave, plus fertility, pregnancy loss, and adoption support.
  • Career development through mentorship, learning events, performance coaching, and clear growth paths.
  • Employee assistance program, employee resource groups, volunteer opportunities, and a five-year sabbatical with a $2,000 gift.

Interested in this position?

Apply directly on the company website

Apply Now

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