Head of Marketing / 360° Marketing Lead

8 hours, 36 minutes ago
Full-time
Lead
Marketing and Growth

VirtuHire

VirtuHire is a staffing and recruiting company focused on helping businesses hire remote South African talent. It offers hiring support and employee management services including onboarding, payroll, compliance, and employer-of-record support.

Staffing / Recruiting
11-50
Founded 2019

Description

  • Own and execute the full marketing strategy across acquisition, conversion, retention, and brand growth.
  • Build and manage paid media campaigns across Meta, Google, and other digital channels.
  • Develop and implement SEO and emerging AI-search (AEO) strategies to drive organic growth.
  • Create and optimize customer acquisition funnels, landing pages, and website conversion journeys.
  • Monitor and analyze marketing performance, report on key metrics, and identify growth opportunities.
  • Collaborate with founders and external partners to develop the brand identity and positioning.
  • Manage marketing budgets and allocate spend to maximize ROI.
  • Develop customer retention and lifecycle marketing initiatives to improve engagement and lifetime value.
  • Ensure all marketing activities comply with relevant industry regulations and platform advertising policies.
  • Use AI tools and automation to improve efficiency and reduce costs.
  • Coordinate and manage freelancers, agencies, or contractors when specialist support is needed.
  • Stay current on industry trends, competitor activity, and emerging marketing technologies.

Requirements

  • 3+ years of experience in a full-funnel digital marketing role with end-to-end ownership of marketing outcomes.
  • Proven ability to execute across paid social, paid search, SEO, content, analytics, and website optimization.
  • Experience building and scaling customer acquisition strategies for D2C, e-commerce, healthcare, wellness, telehealth, or similarly regulated industries.
  • Strong understanding of Meta and Google advertising platforms and their compliance requirements.
  • Demonstrated ability to develop marketing strategy while remaining hands-on with execution.
  • Experience working in startup, scale-up, or high-growth environments with limited resources.
  • Strong analytical skills and confidence using data to drive decision-making and campaign optimization.
  • Excellent understanding of web analytics, conversion tracking, and marketing performance reporting.
  • Strong brand and creative instincts, with the ability to provide direction and feedback on design, messaging, and user experience.
  • Comfortable working independently, prioritizing effectively, and managing multiple projects simultaneously.
  • Proactive, self-motivated, and highly accountable with a strong sense of ownership.
  • Experience using AI-powered marketing tools and automation platforms is highly desirable.
  • Previous experience marketing within regulated industries such as healthcare, pharmaceuticals, telehealth, financial services, or similar environments is highly advantageous.

Interested in this position?

Apply directly on the company website

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