Product Marketing Manager

3 hours, 48 minutes ago
Full-time
Senior
Product Management
Versaterm

Versaterm

Versaterm Public Safety is a leading developer of integrated software solutions for First Responders in Canada and the United States. They focus on customer experience and outcomes, empowering public safety agencies to transform their organizations. Ve...

Internet Software & Services
51-250
Founded 1977

Description

  • Develop differentiated product positioning and messaging that resonate with target audiences and support business growth across verticals.
  • Partner with Product, Sales, Events, and Operations to align marketing initiatives with business priorities and product roadmaps.
  • Lead the design and execution of integrated, multi-channel marketing programs, including account-based marketing initiatives.
  • Develop and implement retention marketing programs to increase customer engagement, adoption, and lifetime value.
  • Create sales enablement tools, thought leadership content, presentations, and persona-based content across the funnel.
  • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence, and customer stories for revenue teams.
  • Ensure consistent brand representation across marketing assets, events, and customer communications.
  • Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve effectiveness.
  • Stay informed on industry trends, competitor movements, and customer needs to inform marketing strategy.
  • Represent the product in internal and external forums, including webinars, events, and customer engagements.

Requirements

  • Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
  • 5-7 years of experience in product marketing, preferably in B2B SaaS or technology.
  • Experience in the public safety industry is a strong plus.
  • Proven success launching and scaling marketing campaigns that drive measurable business outcomes.
  • Deep understanding of demand generation, buyer journeys, and ABM strategies.
  • Exceptional storytelling and communication skills with the ability to simplify complex concepts.
  • Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
  • Proficiency with CRM, CMS, and marketing automation platforms, including Salesforce, Pardot/MCAE, and preferably Marketo.
  • Familiarity with Adobe Creative Suite and Microsoft Office tools.
  • Legal authorization to work in Canada and ability to obtain and maintain a Reliability security clearance from the Government of Canada.

Benefits

  • Competitive starting salary based on skills, experience, education, training, internal equity, market data, and business needs.
  • Comprehensive benefits package.
  • Eligibility for variable compensation, such as incentive plans or discretionary performance bonuses.
  • Equal opportunity employer committed to equity, diversity, and inclusion.
  • Barrier-free workplace with accommodations available upon request throughout the recruitment process.

Interested in this position?

Apply directly on the company website

Apply Now

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