RemoteLeaf Logo
Log in Sign up

Product Marketing Manager

3 hours, 48 minutes ago
Canada
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing CRM Salesforce
Apply Now
Versaterm

Versaterm

Versaterm Public Safety is a leading developer of integrated software solutions for First Responders in Canada and the United States. They focus on customer experience and outcomes, empowering public safety agencies to transform their organizations. Ve...

Internet Software & Services
51-250
Founded 1977
View All Jobs 3

Description

  • Develop differentiated product positioning and messaging that resonate with target audiences and support business growth across verticals.
  • Partner with Product, Sales, Events, and Operations to align marketing initiatives with business priorities and product roadmaps.
  • Lead the design and execution of integrated, multi-channel marketing programs, including account-based marketing initiatives.
  • Develop and implement retention marketing programs to increase customer engagement, adoption, and lifetime value.
  • Create sales enablement tools, thought leadership content, presentations, and persona-based content across the funnel.
  • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence, and customer stories for revenue teams.
  • Ensure consistent brand representation across marketing assets, events, and customer communications.
  • Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve effectiveness.
  • Stay informed on industry trends, competitor movements, and customer needs to inform marketing strategy.
  • Represent the product in internal and external forums, including webinars, events, and customer engagements.

Requirements

  • Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
  • 5-7 years of experience in product marketing, preferably in B2B SaaS or technology.
  • Experience in the public safety industry is a strong plus.
  • Proven success launching and scaling marketing campaigns that drive measurable business outcomes.
  • Deep understanding of demand generation, buyer journeys, and ABM strategies.
  • Exceptional storytelling and communication skills with the ability to simplify complex concepts.
  • Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
  • Proficiency with CRM, CMS, and marketing automation platforms, including Salesforce, Pardot/MCAE, and preferably Marketo.
  • Familiarity with Adobe Creative Suite and Microsoft Office tools.
  • Legal authorization to work in Canada and ability to obtain and maintain a Reliability security clearance from the Government of Canada.

Benefits

  • Competitive starting salary based on skills, experience, education, training, internal equity, market data, and business needs.
  • Comprehensive benefits package.
  • Eligibility for variable compensation, such as incentive plans or discretionary performance bonuses.
  • Equal opportunity employer committed to equity, diversity, and inclusion.
  • Barrier-free workplace with accommodations available upon request throughout the recruitment process.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Real Chemistry

Associate Medical Director, Medical Affairs & Promo

Real Chemistry 1K-5K Professional Services

Real Chemistry is seeking an Associate Medical Director to lead high-impact medical content development across Medical Affairs and Promotional teams, supporting healthcare communications for pharmaceutical and biotech clients.

United States Full-time Senior Marketing Manager Product Marketing Manager
$110k-$125k
3 hours, 48 minutes ago
Anchorage Digital

Member of Product Marketing, Content

Anchorage Digital 251-1K Capital Markets

Anchorage Digital is hiring a Member of Product Marketing, Content to turn complex institutional crypto products into clear customer-facing content, enablement materials, and messaging that support sales, trust, and growth.

United States Full-time Mid Level Content Marketing Manager Product Marketing Manager
3 hours, 53 minutes ago
Wiz

Senior Technical Product Marketing Manager

Wiz 251-1K IT Services

Wiz is hiring a Senior Technical Product Marketing Manager to lead technical go-to-market efforts for cloud security and related infrastructure domains.

United States Full-time Senior Product Marketing Manager
$180k-$248k
AWS Azure GCP Kubernetes
6 hours, 20 minutes ago
Ensono

Analyst Relations Specialist

Ensono 1K-5K IT Services

Ensono is hiring an Analyst Relations Specialist to support its corporate communications team by managing analyst relationships and increasing visibility for the company’s offerings and strategy.

United States Full-time Mid Level Product Marketing Manager
$95k-$120k
9 hours, 27 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers