Senior Product Marketing Manager

1 month ago
Full-time
Senior
Product Management
Veracode

Veracode

Veracode is a top provider of software security solutions, enabling continuous identification and resolution of security flaws in the software development lifecycle to empower innovation with confidence.

Internet Software & Services
251-1K
Founded 2006
$114M raised

Description

  • Develop differentiated messaging for Veracode’s AI opportunity, products, and market-leading SAST solution portfolio.
  • Ensure product messaging aligns with Veracode’s broader brand and value proposition.
  • Conduct competitive analyses to identify market trends, customer pain points, and areas of differentiation.
  • Provide actionable insights to product management to inform roadmap decisions.
  • Deliver sales enablement on competitive positioning and solution messaging.
  • Own and execute go-to-market strategy for SAST and Fix, including product launches and cross-functional coordination with marketing, product, and sales.
  • Develop and maintain buyer personas, use cases, and customer journey maps.
  • Create sales tools such as battle cards, presentations, demo scripts, and case studies.
  • Train internal teams and partners to strengthen product knowledge and confidence.
  • Partner with demand generation, customer success, and account teams on campaigns, content, and customer success stories.

Requirements

  • 5–7+ years of product marketing experience, preferably in cybersecurity, SaaS, or developer-focused solutions.
  • Familiarity with application security, cloud security, application security posture management, and secure software development lifecycle is highly desirable.
  • Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear, value-driven messaging.
  • Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
  • Proven ability to work cross-functionally and influence without authority.
  • Bachelor’s degree in marketing, business, or a related field.
  • A technical background or MBA is a plus.

Benefits

  • Outstanding medical, dental, and vision coverage.
  • Wellness benefits.
  • “Take What You Need” time off policy.
  • Extensive development and training offerings.
  • Generous 401(k) match.
  • Compensation transparency for U.S.-based roles, with pay influenced by experience, education, and work location.

Interested in this position?

Apply directly on the company website

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