Senior Product Marketing Manager

1 week, 4 days ago
Full-time
Senior
Product Management
Veracode

Veracode

Veracode is a top provider of software security solutions, enabling continuous identification and resolution of security flaws in the software development lifecycle to empower innovation with confidence.

Internet Software & Services
251-1K
Founded 2006
$114M raised

Description

  • Develop compelling, differentiated messaging for Veracode’s AI opportunity and market-leading SAST solution.
  • Ensure product messaging and campaigns align with Veracode’s broader brand and value proposition.
  • Conduct competitive analyses to identify market trends, customer pain points, and points of differentiation.
  • Provide actionable market and customer insights to product management to influence roadmap decisions.
  • Own and execute go-to-market strategy for SAST and Fix, including product launches and cross-functional alignment with marketing, product, and sales teams.
  • Create high-impact sales tools such as battle cards, presentations, demo scripts, and case studies to enable effective selling.
  • Deliver enablement and training to internal teams and partners to maximize product knowledge and sales effectiveness.
  • Develop and maintain buyer personas, use cases, and customer journey maps to inform positioning and campaigns.
  • Partner with demand generation and content teams to develop campaigns (webinars, white papers, blogs, email programs) that drive pipeline growth.
  • Partner with customer success and account teams to identify, amplify, and leverage customer success stories and represent the voice of the customer in messaging and product decisions.

Requirements

  • 5–7+ years of product marketing experience, preferably in cybersecurity, SaaS, or developer-focused solutions.
  • Familiarity with application security, cloud security, application security posture management (ASPM), and secure software development lifecycle (SDLC) is highly desirable.
  • Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear, value-driven messaging.
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Proven ability to work cross-functionally and influence without direct authority.
  • Bachelor’s degree in marketing, business, or a related field; a technical background or MBA is a plus.
  • Experience developing go-to-market plans, sales enablement assets, and campaign collaboration with demand generation teams.

Benefits

  • Outstanding medical, dental, and vision coverage.
  • Wellness benefits to support employee health and well-being.
  • "Take What You Need" time off policy (flexible leave approach).
  • Extensive development and training offerings to support career growth.
  • Generous 401(k) match to support retirement savings.
  • Compensation transparency for U.S.-based roles with published pay ranges (actual offer influenced by experience, education, and location).

Interested in this position?

Apply directly on the company website

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