Veracode

Veracode is a top provider of software security solutions, enabling continuous identification and resolution of security flaws in the software development lifecycle to empower innovation with confidence.

Internet Software & Services

Information Technology

251-1K (960)

Founded 2006

$114M raised

10 open positions

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Senior Product Marketing Manager

2 months ago

United States

Full-time

Senior

Product Marketing Manager

Product Management

Cybersecurity Email Marketing

Apply Now

Veracode

Internet Software & Services

251-1K

Founded 2006

$114M raised

View All Jobs 10

Description

Develop differentiated messaging for Veracode’s AI opportunity, products, and market-leading SAST solution portfolio.
Ensure product messaging aligns with Veracode’s broader brand and value proposition.
Conduct competitive analyses to identify market trends, customer pain points, and areas of differentiation.
Provide actionable insights to product management to inform roadmap decisions.
Deliver sales enablement on competitive positioning and solution messaging.
Own and execute go-to-market strategy for SAST and Fix, including product launches and cross-functional coordination with marketing, product, and sales.
Develop and maintain buyer personas, use cases, and customer journey maps.
Create sales tools such as battle cards, presentations, demo scripts, and case studies.
Train internal teams and partners to strengthen product knowledge and confidence.
Partner with demand generation, customer success, and account teams on campaigns, content, and customer success stories.

Requirements

5–7+ years of product marketing experience, preferably in cybersecurity, SaaS, or developer-focused solutions.
Familiarity with application security, cloud security, application security posture management, and secure software development lifecycle is highly desirable.
Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear, value-driven messaging.
Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
Proven ability to work cross-functionally and influence without authority.
Bachelor’s degree in marketing, business, or a related field.
A technical background or MBA is a plus.

Benefits

Outstanding medical, dental, and vision coverage.
Wellness benefits.
“Take What You Need” time off policy.
Extensive development and training offerings.
Generous 401(k) match.
Compensation transparency for U.S.-based roles, with pay influenced by experience, education, and work location.

Interested in this position?

Apply directly on the company website

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