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Senior Growth Marketing Manager

2 months ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Content Marketing
Apply Now
Vasion

Vasion

Vasion specializes in providing a comprehensive digital transformation platform that enables organizations across various industries, including government, logistics, and healthcare, to streamline workflows, manage content, and capture signatures effec...

Internet Software & Services
251-1K
Founded 2008
View All Jobs 9

Description

  • Own end-to-end execution of multi-touch ABM campaigns across priority verticals, from targeting through pipeline contribution.
  • Build and run vertical-specific campaigns based on segment personas, pain points, and competitive landscape.
  • Partner with Content, Web, Design, and Marketing Operations to create assets, landing pages, nurture programs, and audience segments.
  • Serve as the marketing counterpart to Sales vertical PODs and align on account prioritization, campaign plays, and pipeline coverage.
  • Maintain and refine target account lists with Sales PODs and RevOps using intent data and firmographic signals.
  • Manage the campaign calendar for assigned verticals, including planning, sequencing, and conflict identification.
  • Develop campaign briefs that define audience, messaging, channel mix, and success criteria before launch.
  • Build campaign dashboards to provide Sales and leadership visibility into account engagement and pipeline influence.
  • Track ABM performance metrics and share insights and recommendations with the Director of Growth Marketing.
  • Contribute pipeline attribution data for quarterly business reviews tied to ABM activity.

Requirements

  • 6–8 years of experience in B2B demand generation or growth marketing.
  • At least 2–3 years of hands-on ABM campaign experience.
  • Experience executing ABM campaigns, including targeting, audience segmentation, asset coordination, and performance reporting.
  • Vertical marketing experience in Healthcare, Government, Financial Services, or Manufacturing.
  • Proven ability to work closely with Sales teams, ideally in a POD or aligned model.
  • Hands-on experience with Influ2 or a similar person-based advertising platform.
  • Familiarity with a marketing automation tool, with Marketo preferred.
  • Strong cross-functional collaboration skills with Product Marketing, Marketing Operations, Design, Content, and Sales.
  • Ability to manage multiple campaigns simultaneously with strong organization and attention to detail.
  • Clear communication skills, including writing briefs, presenting campaign plans, and coordinating across teams.

Benefits

  • Flexible work environment, including options across multiple office locations.
  • Discretionary vacation bonus and flexible paid time off.
  • Paid parental leave.
  • Competitive pay and a full suite of traditional benefits.
  • Training and advancement opportunities.
  • 401(k) with company match.
  • Mental health wellness support and financial wellness education.
  • Company-contributed HSA plus office perks such as gym access, snacks and drinks, arcade, theater room, pickleball, and monthly All Hands lunch.

Interested in this position?

Apply directly on the company website

Apply Now

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