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Senior Performance Marketing Manager, Direct Mail and Offline Growth,

3 weeks, 2 days ago
United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Looker Machine Learning SQL
Apply Now
Upstart

Upstart

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Banks
1K-5K
Founded 2012
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Description

  • Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations.
  • Build and help expand broader offline growth channels such as OOH, linear TV, and brand testing.
  • Manage and optimize millions in annual spend with accountability for ROI and incremental business impact.
  • Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency.
  • Design and execute rigorous testing frameworks, including incrementality, geo-lift, and A/B testing, to evaluate performance and inform strategy.
  • Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities.
  • Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases.
  • Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions.
  • Communicate strategy, performance, and insights to leadership and connect channel outcomes to broader business goals.

Requirements

  • Bachelor’s degree or equivalent practical experience.
  • 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles.
  • Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis.
  • Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes.
  • Experience designing and analyzing controlled experiments such as A/B testing, incrementality testing, or similar methodologies.
  • Experience with Direct Mail marketing strategy, execution, or channel ownership (preferred).
  • Experience working across multiple marketing channels such as digital, offline, or lifecycle (preferred).
  • Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling (preferred).
  • Experience working in regulated industries such as financial services, insurance, or healthcare (preferred).
  • Skills in SQL, Looker, or similar tools to analyze and interpret large datasets (preferred).

Benefits

  • Anticipated base salary range of $138,000 to $192,000 USD for U.S. remote roles.
  • Competitive compensation including bonus opportunities and annual equity grants that vest quarterly.
  • Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year.
  • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees.
  • Affordable medical, dental, and vision coverage with multiple plan options, with Upstart covering 90% to 100% of the cost depending on the plan selected.
  • Health Savings Account contributions from Upstart for eligible plans.
  • Paid time off, sick and safe time, and company holidays.
  • Paid family and parental leave, plus family-centered benefits through Carrot and Cleo.
  • Employee Assistance Program (EAP) offering mental health support and life-centered resources.
  • Annual wellness allowance and annual productivity allowance to support well-being and work needs.

Interested in this position?

Apply directly on the company website

Apply Now

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