Senior Optimization Manager

19 hours, 48 minutes ago
Full-time
Senior
Data Science and Analytics
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Execute landing-page and funnel optimizations across devices, user journeys, copy, UI/UX, and advertiser order.
  • Build, launch, QA, and monitor A/B and multivariate tests using testing tools or CMS platforms.
  • Analyze test results and report on multiple internal and external KPIs.
  • Document insights and recommendations to guide future optimization efforts.
  • Collaborate with optimization leads, Copy, Design, Media, and external partners to finalize and launch creative.
  • Identify UX friction, tracking issues, bugs, and implementation errors before launch.
  • Manage timelines, competing priorities, and multiple launches while maintaining strong follow-through.
  • Develop subject-matter expertise in assigned offer verticals and help reduce execution bottlenecks.

Requirements

  • 5+ years of experience in performance marketing or CRO execution.
  • Experience with direct-response marketing and high-volume testing environments.
  • Experience in financial services, home services, insurance, or similar lead-form categories.
  • Experience running A/B tests, performing QA, launching experiments, and reporting outcomes.
  • Ability to update copy, layouts, and page flows in testing tools or CMS platforms.
  • Experience optimizing lead-form pages end-to-end with strong UI/UX judgment.
  • Working knowledge of Google Analytics, Looker, or similar analytics platforms.
  • Understanding of conversion drivers and multi-variable performance analysis.
  • Clear communication and ability to collaborate across Copy, Design, Media, and strategy teams.
  • Detail-oriented, process-focused, adaptable, analytical, and capable of balancing competing KPIs.

Benefits

  • Base salary of $100,000–$120,000 per year.
  • Profit-sharing bonus and competitive benefits package.
  • Remote-first work environment with a team across 18 countries.
  • Performance-based future compensation increases.
  • Inclusive workplace committed to diversity, equity, and equal employment opportunity.

Interested in this position?

Apply directly on the company website

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