Senior Optimization Manager

19 hours, 49 minutes ago
Full-time
Senior
Data Science and Analytics
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Execute continuous landing-page and funnel optimizations across devices and user journeys.
  • Build, launch, and monitor A/B and multivariate tests involving copy, UI/UX, layout, and advertiser order.
  • QA test implementations, launches, tracking, and event functionality to prevent errors.
  • Document test results and communicate insights to guide future optimization.
  • Create reports tracking multiple internal and external KPIs.
  • Collaborate with optimization leads, Copy, Design, Media, and external partners to finalize and launch campaigns.
  • Manage timelines, competing priorities, and implementation handoffs across multiple launches.
  • Develop subject-matter expertise in assigned offer verticals and identify UX friction.
  • Update copy, layouts, and page flows within testing tools or CMS platforms.

Requirements

  • 5+ years of experience in performance marketing or CRO execution.
  • Experience with direct-response mechanics and high-volume testing environments.
  • Experience in financial services, home services, insurance, or similar lead-form categories.
  • Hands-on experience running A/B tests, performing QA, launching tests, and reporting outcomes.
  • Experience optimizing lead-form pages end-to-end with strong UI/UX judgment.
  • Working knowledge of Google Analytics, Looker, or similar analytics platforms.
  • Ability to interpret conversion drivers and balance competing internal and external KPIs.
  • Strong ownership, follow-through, organization, and attention to detail.
  • Clear communication and ability to collaborate across Copy, Design, Media, and strategy teams.
  • Adaptability, creative problem-solving, and ability to manage multiple launches simultaneously.

Benefits

  • Base salary of $100,000–$120,000 per year.
  • Profit-sharing bonus and competitive benefits package.
  • Remote-first work environment with a team across 18 countries.
  • Performance-based future compensation increases.
  • Inclusive workplace committed to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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