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Digital Marketing Manager

8 hours, 51 minutes ago
Romania
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Content Marketing Google Ads LinkedIn Ads Looker SEO WordPress
Apply Now
TrustYou

TrustYou

TrustYou provides guest experience solutions for hospitality, empowering hotels and intermediaries to enhance services and offerings through trusted feedback, ultimately improving travelers' experiences.

Internet Software & Services
51-250
Founded 2008
View All Jobs 4

Description

  • Own the WordPress to HubSpot CMS migration end-to-end, including redirect strategy, URL architecture, link-equity preservation, technical QA, and post-launch monitoring.
  • Design and implement schema markup and structured data to improve visibility in search engines and LLM answer engines.
  • Define and execute the AEO strategy so content is structured for citation by Perplexity, ChatGPT, and Claude.
  • Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management.
  • Maintain and extend HubSpot CMS modules, templates, and theme tokens within the modular brand system.
  • Build measurement infrastructure in GA4 and Looker to connect technical SEO performance to pipeline and revenue.
  • Use Claude AI agents for content generation, technical audits, and schema generation to increase output.
  • Edit and direct SEO content production in partnership with marketing leadership on the editorial calendar.
  • Run CRO experiments and A/B tests on conversion-critical pages such as pricing, demo request, and gated content pages.
  • Partner directly with the Head of Marketing and collaborate with design and marketing operations on roadmap execution.

Requirements

  • 3–5+ years of hands-on experience in technical SEO and web marketing.
  • Direct end-to-end experience with a WordPress to HubSpot CMS migration or comparable enterprise CMS migration.
  • HubSpot CMS expertise, including modules, templates, HubL, and theme tokens.
  • Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, and internal linking architecture.
  • Understanding of AEO and LLM-search optimization, including how Perplexity, ChatGPT, and Claude surface answers.
  • Experience using GA4 and Looker to connect SEO performance to funnel and revenue.
  • Ability to write or strongly edit SEO content with good editorial judgment.
  • Active fluency with AI tools such as Claude or comparable AI agents in day-to-day work.
  • Strong English communication skills, both written and verbal.
  • CRO instincts, Looker Studio dashboard familiarity, paid advertising experience, and hospitality tech experience are nice to have.

Benefits

  • Remote role.
  • Competitive salary.
  • Direct partnership with the Head of Marketing in a strategic role.
  • Work in an AI-augmented marketing environment alongside Claude agents.
  • Real ownership of TrustYou's organic visibility strategy for the next three years.
  • Opportunity to work with a multicultural remote team of 120+ professionals.

Interested in this position?

Apply directly on the company website

Apply Now

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