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Senior Manager, User Acquisition

4 months ago
United States
Full-time
Senior
Digital Marketing Manager
Data Science and Analytics
TikTok
Apply Now
Gametime

Gametime

Gametime is a ticketing platform that offers last-minute tickets to popular sports, music, and theater events in over 50 cities. With a focus on simplicity and spontaneity, Gametime provides a seamless mobile experience for users to find and purchase t...

Media
51-250
Founded 2012
$72M raised
View All Jobs 4

Description

  • Own install volume, ROAS, and downstream GMV performance across paid acquisition channels.
  • Manage and optimize campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging acquisition platforms.
  • Partner with Data teams to develop audience segmentation and user quality frameworks.
  • Collaborate with Product teams to improve post-install conversion and activation experiences.
  • Partner with Creative teams to develop testing strategies and performance hypotheses.
  • Drive experimentation across audience strategy, bidding approaches, creative concepts, and channel expansion opportunities.
  • Contribute to attribution, incrementality, and measurement initiatives in privacy-constrained environments.
  • Build reporting frameworks and actionable insights for Growth leadership.

Requirements

  • 5+ years of in-house user acquisition or paid social experience.
  • Experience managing multi-million-dollar acquisition budgets.
  • Demonstrated ownership of install and downstream business metrics.
  • Experience with Meta, TikTok, Apple Search Ads, Google App Campaigns, or equivalent platforms.
  • Strong analytical and cross-functional collaboration skills.
  • Deep expertise across paid social and mobile acquisition platforms.
  • Strong understanding of attribution, incrementality, MMPs, and privacy-focused measurement.
  • Experience evaluating acquisition quality beyond install volume alone.
  • Familiarity with AI-enabled acquisition workflows and automation tools.
  • Marketplace, travel, ticketing, rideshare, or consumer app experience (nice to have).
  • Experience with retargeting and post-install growth initiatives (nice to have).
  • Experience influencing budget decisions through incrementality analysis (nice to have).
  • Familiarity with SKAdNetwork, MMM, and privacy-constrained measurement environments (nice to have).
  • AI fluency in acquisition workflows and reporting (nice to have).

Benefits

  • Competitive salary ranging from $182,000 to $215,000 USD.
  • Equity package.
  • Flexible PTO.
  • Monthly Gametime credits for any event, valued at $1,200 per year.
  • Medical, dental, and vision insurance.
  • Life insurance and disability benefits.
  • Family-forming benefits through Carrot Fertility.
  • 401(k), HSA, and pre-tax savings programs.
  • Company off-sites and meet-ups.
  • Wellness programs.
  • Tenure recognition.

Interested in this position?

Apply directly on the company website

Apply Now

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