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Product Marketing Manager, International (Viator)

4 weeks ago
United Kingdom
Full-time
Lead
Product Marketing Manager
Product Management
Agile Content Marketing SEM SEO
Apply Now
Tripadvisor

Tripadvisor

Tripadvisor is the world's largest travel guidance platform, offering over a billion reviews and recommendations for hotels, attractions, restaurants, and more. Travelers rely on Tripadvisor to plan their trips, find savings on accommodations, book exp...

Consumer Services
1K-5K
Founded 2000
View All Jobs 13

Description

  • Analyze competitor performance and define strategies to close market share gaps in international markets.
  • Translate market-specific friction into prioritized R&D requirements for localized product features.
  • Use data to rank problems and opportunities by audience size, confidence, and leverage for engineering teams.
  • Orchestrate SEM, SEO, and content efforts toward granular, country-specific marketing structures.
  • Direct the creation of localized landing pages and content that reflect regional idioms and cultural context.
  • Oversee funnel performance from traffic and account creation through supplier signup and product launch.
  • Partner with Sales and Destination Management teams to identify high-demand supply gaps in key markets.
  • Develop geo-specific assets to address supplier objections and support sales growth.
  • Serve as the cross-functional link between R&D, Marketing, and Supply to ensure international initiatives are included in quarterly roadmaps.
  • Align channels and teams to increase adoption and support international supply priorities.

Requirements

  • 10+ years of marketing experience, with a focus on product marketing and international GTM strategy.
  • Proven ability to translate business objectives into effective multi-channel campaign strategies.
  • Demonstrated ability to lead through influence and collaborate with Product, Sales, Data, and Engineering teams.
  • Deep experience using data to prioritize opportunities and manage performance dashboards.
  • Excellent stakeholder management and communication skills to drive alignment across a global organization.
  • Experience with international market analysis and localization is implied by the role’s scope.
  • Experience in travel, experiences, or marketplace businesses is preferred given the company context.
  • Ability to work remotely from London, UK, with occasional travel to company offices.
  • Flexible availability to collaborate across a worldwide, remote-friendly team.

Benefits

  • Competitive compensation package with base salary and annual bonuses.
  • Remote-friendly, flexible work model with the option to join on-site as needed.
  • Flexible schedule that supports work-life balance.
  • Annual donation matching for qualifying charitable contributions.
  • Tuition assistance for qualified learning and development programs.
  • Annual lifestyle benefit that can be used for travel, wellness, or other personal needs.
  • Travel discounts and related employee travel perks.
  • Employee assistance program with support resources for life challenges.
  • Health benefits with competitive coverage and premiums.
  • Generous referral scheme with rewards for successful candidate referrals.

Interested in this position?

Apply directly on the company website

Apply Now

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