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Growth Marketing Manager, Paid Social

1 month, 2 weeks ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
TikTok
Apply Now
Thumbtack

Thumbtack

Thumbtack is a platform that connects individuals with local professionals for a wide range of services, from house painting to personal training. By answering a few questions, users receive quotes from qualified professionals, making it easy to compar...

Construction & Engineering
1K-5K
Founded 2009
$698M raised
View All Jobs 40

Description

  • Manage and scale Thumbtack’s Paid Social campaigns across platforms including Meta, YouTube, TikTok, Pinterest, and Reddit.
  • Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices.
  • Build and implement Paid Social testing roadmaps with cross-functional partners.
  • Identify and execute opportunities to expand into newer social platforms and scale emerging channels.
  • Own tracking, QA, reporting, and measurement for Paid Social using internal and third-party tools.
  • Partner with analytics, product, and marketing tech teams to build automated tools for audience workflows, creative decisioning, campaign builds, and reporting.
  • Collaborate with Brand and Creative teams to develop and iterate performance-driven creative that supports the brand narrative.
  • Partner with external agencies and platform contacts to drive innovation and unlock new opportunities.

Requirements

  • 6+ years of experience managing, scaling, and evolving paid social programs.
  • Proven success managing complex Paid Social campaigns and optimizations, including dynamic ads and A/B tests.
  • Deep expertise in Meta, TikTok, Pinterest, and emerging social platforms, including dynamic ads and CAPI.
  • Strong analytical experience with Excel or Google Sheets, including pivot tables and lookups.
  • Hands-on exposure to incrementality, A/B testing, lift testing, and attribution frameworks.
  • Demonstrated ability to manage multi-million-dollar budgets with efficiency and strategic rigor.
  • Confident communicator with experience collaborating across multiple cross-functional partners.
  • Comfort working in a fast-paced, high-stakes growth organization with a bias for action, experimentation, and results.

Benefits

  • Remote work eligibility is indicated by the #LI-Remote tag.
  • Competitive salary range of $123,300-$159,500 for San Francisco/Bay Area, San Jose, New York City, or Seattle metros.
  • Competitive salary range of $111,400-$144,100 for Austin, Washington DC, California, Massachusetts, New Jersey, or Washington state candidates.
  • Competitive salary range of $104,600-$135,300 for all other U.S. locations.
  • Thumbtack is an equal opportunity workplace committed to diversity and inclusion.
  • Reasonable accommodation is available for applicants with disabilities during the application process.

Interested in this position?

Apply directly on the company website

Apply Now

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