TerrAscend

TerrAscend is a prominent North American cannabis operator that specializes in vertically integrated cannabis cultivation, production, and retail, catering to the evolving needs of clients across multiple states in the U.S. and Canada.

Pharmaceuticals

Health Care

251-1K (360)

$441M raised

4 open positions

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CRM and Lifecycle Manager

9 hours, 35 minutes ago

Anywhere

Full-time

Mid Level

Email Marketing Manager

Data Science and Analytics

CRM Email Marketing

Apply Now

TerrAscend

Pharmaceuticals

251-1K

$441M raised

View All Jobs 4

Description

Own audience segmentation and builds for CRM, loyalty, lifecycle, and triggered campaigns.
Manage UTM structures, campaign naming, tracking links, and attribution consistency.
Deploy and QA email, MMS, and push communications for accuracy, compliance, timing, and proper segmentation.
Support the loyalty program relaunch, including campaign setup, communications, tracking, reporting, and optimization.
Manage ongoing loyalty communications and analyze member engagement, tier performance, redemptions, opt-ins, retention, and repeat purchases.
Build and optimize lifecycle journeys for acquisition, retention, reactivation, personalization, loyalty engagement, and customer growth.
Partner with Sweed and Digital IT on CRM platform execution, loyalty integration, automation, segmentation, and customer data quality.
Monitor CRM and loyalty performance and translate insights into recommendations that improve engagement, attribution, retention, and revenue.
Collaborate with Marketing, Retail Operations, Analytics, Creative, Digital IT, and leadership on campaign execution and program performance.

Requirements

Experience with CRM campaign execution, audience segmentation, tracking, and deployment.
Strong analytical understanding of segmentation, UTM structures, loyalty behavior, and performance reporting.
Experience supporting loyalty program optimization and lifecycle marketing initiatives.
Highly organized with the ability to manage multiple campaigns, audiences, workflows, links, and reporting requirements simultaneously.
Strong cross-functional communication and collaboration skills.
Proactive problem-solving ability, including identifying platform issues, reporting gaps, tracking inconsistencies, and process improvements.
Detail-oriented approach to campaign QA, compliance, rendering, offer accuracy, and deployment readiness.
Background check required.

Interested in this position?

Apply directly on the company website

Apply Now

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