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Paid Social Specialist

3 weeks, 3 days ago
Philippines
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Facebook Ads Google Analytics LinkedIn Ads Tableau TikTok
Apply Now
TechnologyAdvice

TechnologyAdvice

TechnologyAdvice provides expert reviews, insights, and guidance on B2B software, helping buyers make informed technology decisions while connecting vendors with their target audience to enhance their customer base.

Media
251-1K
Founded 2013
View All Jobs 29

Description

  • Build, launch, and manage paid social campaigns across Meta, LinkedIn, TikTok, Quora, Reddit, and other social channels.
  • Develop and refine audience targeting strategies using core audiences, lookalikes, retargeting segments, first-party data, and platform signals.
  • Monitor campaign performance and optimize bidding, budgets, targeting, and creative to improve efficiency and ROAS.
  • Collaborate with marketing, creative, analytics, and engineering teams to ensure accurate tracking, event implementation, and measurement.
  • Manage creative requests and coordinate with design teams to produce ad assets that meet platform requirements and campaign goals.
  • Analyze performance data using ad platforms, Google Analytics, and reporting tools such as Looker Studio or Tableau.
  • Prepare performance summaries and reporting dashboards for internal stakeholders.
  • Identify opportunities to scale high-performing campaigns and improve underperforming segments through testing and optimization.
  • Stay current on paid social platform updates, new ad formats, automation features, and industry trends.
  • Contribute to the expansion of paid media initiatives by testing new channels, audiences, and creative approaches.

Requirements

  • 3–5 years of hands-on experience building and managing paid social campaigns, especially in Meta Ads and LinkedIn Ads.
  • Experience managing meaningful budgets, ideally $50K–$100K+ per month, while optimizing toward ROAS and revenue.
  • Strong knowledge of paid social campaign structure and optimization levers, including bidding strategies, audience segmentation, and creative testing.
  • Comfortable analyzing performance data and translating insights into actionable optimizations.
  • Experience with analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or similar platforms.
  • Familiarity with additional paid social channels such as TikTok, Quora, or Reddit is a plus.
  • Ability to manage multiple campaigns simultaneously in a fast-paced marketing environment.
  • Comfort working with cross-functional teams, including marketing, creative, BI, engineering, and product stakeholders.
  • Availability to work U.S. business hours on a Philippines night shift schedule.
  • Access to a reliable laptop, stable internet connection, and backup power or connectivity.
  • Must be currently authorized to work in the Philippines, as employer visa sponsorship is not provided.
  • Pre-employment screening is required.

Benefits

  • Monthly pay range of ₱50,000 to ₱100,000 PHP.
  • Remote-first work environment.
  • Flex Fridays with the option to take a full or half day off on Fridays.
  • 14 days of annual paid time off, plus all regular Philippine government-declared holidays, plus 5 additional days after 1 year.
  • Full enrollment in Philippine statutory benefits, including SSS, PhilHealth, and HDMF.
  • Healthcare reimbursement.
  • Monthly de minimis rice subsidy.
  • Access to the Headspace app for wellness support.
  • Career growth opportunities through mentorship programs, leadership academies, and involvement in company culture and DEI initiatives.
  • Speaker series bonus for presenting in the monthly speaker series.

Interested in this position?

Apply directly on the company website

Apply Now

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