Paid Media Specialist

1 month ago
Contract
Junior
Marketing and Growth

Marathon Talent

Marathon Talent is a human resources and talent advisory firm that helps companies hire top bilingual talent from Latin America through recruitment, fractional people and talent strategy, market insights, salary studies, and advisory/mentorship services.

Human Resources
1-10
Founded 2023

Description

  • Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, LinkedIn, and other digital channels.
  • Continuously optimize campaigns to improve CTR, CPC, CPA, and ROAS.
  • Conduct audience research and segmentation to improve ad targeting.
  • Analyze campaign performance data and generate reports with actionable insights and recommendations.
  • Collaborate with creative teams to develop ad creatives and messaging.
  • Manage advertising budgets and allocate spend efficiently across campaigns and platforms.
  • Partner with cross-functional teams to develop advertising strategies aligned with business goals.
  • Stay current on paid media and digital advertising trends and best practices.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
  • 2+ years of experience managing paid media campaigns across multiple digital platforms.
  • Strong knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
  • Proficiency in data analysis and performance tracking tools.
  • Experience with budget management and campaign optimization.
  • Excellent communication skills and ability to work collaboratively within a team.
  • Strong problem-solving skills and attention to detail.
  • Experience working with a contractor-type arrangement in Colombia.

Benefits

  • Contractor-type hiring in Colombia.

Interested in this position?

Apply directly on the company website

Apply Now

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