Product Marketing Manager

2 hours ago
Full-time
Junior
Product Management
Talentgrator

Talentgrator

Talentgrator specializes in providing recruitment services tailored specifically for the iGaming industry, connecting businesses with skilled professionals and helping job seekers find optimal employment opportunities.

Hotels, Restaurants & Leisure
11-50
Founded 2020

Description

  • Own product positioning and messaging.
  • Define and refine ICP and target segments.
  • Plan and execute go-to-market strategies for product and feature launches.
  • Work closely with the Product team to support launches and incorporate feedback loops.
  • Partner with Performance Marketing to build and optimize funnels.
  • Improve lead quality and conversion across the MQL to SQL funnel.
  • Create sales enablement materials such as decks, use cases, and messaging documents.
  • Ensure alignment between Product, Marketing, and Sales teams.
  • Conduct customer research and analyze market trends and competitors.
  • Translate product features into clear customer value and value propositions.

Requirements

  • 1+ year of experience in Product Marketing or B2B Marketing.
  • Background in tech, iGaming, fintech, or affiliate industries.
  • Proven track record of launching products or features.
  • Experience defining ICP and segmentation.
  • Experience developing value propositions and positioning.
  • Experience conducting customer research, including interviews and customer development.
  • Ability to analyze market trends and competitors.
  • Strong understanding of B2B funnels and the customer journey.
  • Ability to work with data and optimize conversion.
  • Cross-functional collaboration experience with Product, Performance Marketing, and Sales.

Benefits

  • Competitive salary.
  • Friendly and creative work atmosphere.
  • Opportunities for professional growth and development.
  • Flexible working hours.
  • Remote work options.

Interested in this position?

Apply directly on the company website

Apply Now

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