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Web Strategy & Growth Manager

8 hours, 33 minutes ago
Canada
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
SEO
Apply Now
Tailscale

Tailscale

Tailscale is a zero config VPN service that simplifies network security and connectivity for teams of any scale, offering easy deployment, minimal latency, and compatibility with existing services.

Diversified Telecommunication Services
51-250
Founded 2019
$115M raised
View All Jobs 48

Description

  • Partner with stakeholders across Marketing, Product Marketing, Brand, SEO, Product, and Engineering to plan and execute web initiatives.
  • Shape the website roadmap based on business goals, user behavior, technical opportunities, and performance data.
  • Identify opportunities to improve site structure, navigation, content discoverability, and user journeys.
  • Lead large-scale web initiatives including content migrations, site restructures, new page launches, CMS improvements, and website refreshes or redesigns.
  • Audit existing website experiences and recommend improvements for usability, scalability, and conversion.
  • Own the website experimentation program using tools like VWO.
  • Build and maintain an experimentation roadmap aligned to business priorities and conversion goals.
  • Develop hypotheses based on user behavior, analytics, qualitative feedback, and business context.
  • Launch and analyze A/B tests, multivariate tests, personalization campaigns, and UX experiments.
  • Partner with analytics and engineering teams to ensure accurate tracking, measurement, and reporting.
  • Translate business goals into actionable web strategies and experiment plans.
  • Establish scalable processes for web requests, experimentation intake, prioritization, and reporting.

Requirements

  • 5+ years of experience in web strategy, growth marketing, web optimization, digital experience, or a related field.
  • Experience managing complex web projects with multiple stakeholders and shifting priorities.
  • Strong understanding of conversion rate optimization (CRO) and experimentation methodologies.
  • Hands-on experience running A/B tests and experiments using tools like VWO, Optimizely, or similar platforms.
  • Experience working with CMS platforms and modern marketing websites.
  • Strong analytical mindset with experience using tools like GA4, Looker Studio, or other analytics platforms.
  • Ability to synthesize qualitative and quantitative data into actionable recommendations.
  • Strong communication and stakeholder management skills.
  • Highly organized with the ability to manage multiple projects simultaneously.
  • Comfortable operating independently and driving initiatives forward with minimal oversight.

Benefits

  • Competitive total compensation package including base salary, equity incentive plan, and variable commission for quota-based roles.
  • Comprehensive group benefits with no waiting period, including health, vision, and dental coverage for you and your family.
  • Remote-first environment with flexibility in how and when you work.
  • $1,500 USD annually for professional development, plus mentorship, coaching, and internal promotion opportunities.
  • Flexible paid time off for life events and travel.
  • Home office setup support including a company-owned laptop, monthly home internet reimbursement, and $1,000 USD for workstation customization.
  • Generous parental leave with top-ups for up to 26 weeks from day one.
  • Annual company retreat, team off-sites, and in-person collaboration opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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