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Marketing Lead

1 hour, 45 minutes ago
Germany
Full-time
Senior
Marketing Manager
Marketing and Growth
CRM Email Marketing Metabase
Apply Now
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
251-1K
Founded 2015
$324M raised
View All Jobs 47

Description

  • Own end-to-end marketing strategy and performance for Kaia, with activations as the main KPI.
  • Lead creative strategy and direct the assets and copy for enrollment and lifecycle campaigns.
  • Develop and refine Kaia’s tone of voice and voice of the customer.
  • Identify growth opportunities and implement strategies to address under-performance.
  • Partner with product, sales, member operations, and executive leaders on cross-functional initiatives.
  • Support B2B demand generation and client enrollments in collaboration with the sales team.
  • Lead top-of-funnel positioning and messaging across digital and offline channels.
  • Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting.
  • Design and optimize member journeys from first touch through long-term engagement.
  • Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing.
  • Build, manage, and develop a high-performing team across marketing, analytics, design, and growth enablement.

Requirements

  • 4 to 8 years of marketing experience, with a strong background in growth or performance marketing.
  • Native-level proficiency in German, both written and spoken.
  • Experience in early-stage, experimental environments and later-stage, scalable environments.
  • Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech.
  • Strong analytical and data-driven mindset, with experience using Metabase, Google Sheets, and A/B testing frameworks.
  • Experience building high-impact user journeys and optimizing multi-channel funnels.
  • Experience leveraging AI tools to improve marketing efficiency and effectiveness.
  • Proven ability to lead and develop high-performing teams.
  • Excellent communication skills and the ability to turn complex ideas into compelling narratives.
  • Bias toward action, creative problem solving, ownership, and comfort with ambiguity in a fast-changing environment.
  • Passion for helping people live healthier, pain-free lives.

Benefits

  • €70,000 - €110,000 annual compensation, including base, variable, and equity.
  • Potential bonus, variable pay, or sales incentives as part of total compensation.
  • Potential stock options, where applicable.
  • Remote full-time work arrangement.
  • Compensation review potential to align pay with impact for strong performers.

Interested in this position?

Apply directly on the company website

Apply Now

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