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Head of Commercial Strategy, Mind

2 months ago
United States
Full-time
Lead
Business Development
Sales and Business Development
Apply Now
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
251-1K
Founded 2015
$324M raised
View All Jobs 35

Description

  • Define and own the category narrative and market positioning for Mind as the next-generation alternative to traditional EAPs and point solutions.
  • Build and maintain a comprehensive competitive intelligence program across vendors (e.g., Lyra, Spring Health, Modern Health, Headspace, Talkspace, legacy EAPs) covering positioning, pricing, clinical models, and utilization.
  • Develop differentiated buyer-persona positioning for health plan leaders, employer benefits teams, broker/consultant advisors, and platform/channel partners and evangelize the "why Mind wins" narrative.
  • Generate qualified pipeline through relationship-driven business development, partnerships, conference presence, and thought leadership, leveraging a network across health plans, brokers, consultants, and employers.
  • Create and maintain sales enablement materials (competitive battlecards, objection handling, RFP frameworks, ROI models, tailored narratives) to give sales teams a competitive edge.
  • Partner closely with sales to shape deal strategy, support active opportunities, join key client conversations and finalist presentations as a strategic expert, and incorporate win/loss insights.
  • Define client transition and cross-sell strategies to replace traditional EAPs within existing clients and prioritize expansion opportunities across Sword’s client base with clear business cases.
  • Translate market signals into scalable go-to-market strategies and channel plans across health plans, consultants, brokers, and platform partners, including partnership models and packaging.
  • Act as the internal market voice to influence product and clinical roadmaps, inform the evidence strategy, and ensure product, pricing, and packaging reflect market needs to win commercially.

Requirements

  • 10–15 years of experience in healthcare strategy, commercial strategy, product marketing, or business development within digital health, health plans, benefits consulting, or healthcare technology.
  • Deep, established relationships across health plans, broker/consultant, and employer ecosystems.
  • Proven track record of positioning a product as a category leader in a competitive healthcare market and influencing enterprise deals without directly owning quota.
  • Strong understanding of the mental health landscape, including EAPs and point solutions, and how buying decisions are made.
  • Exceptional storytelling and communication skills for executive rooms and industry stages, and ability to translate complex models (AI + clinician care, outcomes-based pricing) into clear narratives.
  • Strategic thinker who connects market insights to product and commercial action and is comfortable operating cross-functionally across product, sales, marketing, and clinical teams.
  • Self-starter who thrives in ambiguity and can build from zero.
  • Preferred: experience in mental health, EAPs, behavioral health, or digital therapeutics and familiarity with AI-native healthcare products.
  • Preferred: experience with outcomes-based pricing models, background in consulting or health plan strategy, experience selling through consultants and brokers, and proficiency using AI tools to accelerate research and content.
  • Must have legal right to work in the United States; Sword will not provide immigration or work visa sponsorship.

Benefits

  • Total target compensation range: $262,500 - $412,500 per year (includes base, variable and estimated equity value).
  • Comprehensive health, dental, and vision insurance (eligibility for full-time employees 25+ hours/week).
  • Equity shares and discretionary PTO plan.
  • 401(k) and financial advisory services.
  • Parental leave and paid company holidays.
  • Flexible working hours and remote-first company policy.
  • Supplemental insurance options (Accident, Hospital, Critical Illness), Life and AD&D insurance, and Health Savings Account.
  • Free digital therapist for you and your family.

Interested in this position?

Apply directly on the company website

Apply Now

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