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Senior Manager, Field Marketing

1 month, 1 week ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Salesforce
Apply Now
Sumo Logic

Sumo Logic

Sumo Logic offers top-tier cloud monitoring, log management, and Cloud SIEM tools for web and SaaS apps, empowering businesses with real-time insights and high-quality software delivery.

Internet Software & Services
251-1K
Founded 2010
View All Jobs 18

Description

  • Partner with sales leadership and key stakeholders to develop and execute a differentiated field marketing strategy for North America.
  • Own the North America Tier 2 and Tier 3 event strategy and execution, including regional tradeshows, industry events, executive experiences, customer and prospect programs, partner-led activities, and field-driven demand generation initiatives.
  • Build and manage integrated marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities.
  • Develop and execute 1:1, 1-many, and industry-specific marketing programs in virtual and in-person formats to drive demand generation and measurable pipeline contribution.
  • Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners.
  • Build and support strategic partner marketing plans that align partner-led activities with regional sales priorities, target accounts, and direct field marketing motions.
  • Act as the primary marketing resource for regional sales and sales engineering teams, ensuring alignment on objectives and strategies.
  • Lead the North America field marketing team, including resource management, hiring, mentorship, and performance management.
  • Continuously track and report on program performance, using data insights to optimize results.
  • Manage budget and allocate resources effectively to maximize ROI and align with broader business goals.

Requirements

  • 5+ years of B2B SaaS field marketing experience with a proven track record of driving pipeline growth in North America.
  • Demonstrated experience owning regional event strategy and execution, including Tier 2 and Tier 3 events, field programs, executive experiences, partner events, and industry-specific demand generation activities.
  • Strong understanding of how to build field marketing programs that support both new logo acquisition and pipeline acceleration.
  • Strong problem-solving and analytical skills, with the ability to use data to measure and optimize campaign performance, event impact, partner contribution, and ROI.
  • Strong cross-functional leadership skills with the ability to build alignment across Sales, Partner Marketing, Channel, Demand Generation, Product Marketing, and Sales Engineering.
  • Expertise in managing marketing budgets to maximize ROI, drive efficiency, and prioritize investment based on business impact.
  • Proficiency with Salesforce, Marketo, and 6Sense, as well as G Suite, Slack, and other communication tools.

Interested in this position?

Apply directly on the company website

Apply Now

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