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Director of Product Marketing

2 months ago
United States
Full-time
Executive
Product Marketing Manager
Product Management
Apply Now
Stronger Consulting

Stronger Consulting

Stronger Consulting is a mission-driven education consulting firm that partners with organizations to design and achieve remarkable educational experiences for young people. They specialize in program design consulting, management consulting, fundraisi...

Professional Services
11-50
Founded 2016
View All Jobs 7

Description

  • Define and refine Compass Math positioning and value propositions for priority district segments.
  • Own core messaging that Sales uses to engage districts and move opportunities toward pilots.
  • Develop messaging that addresses buyer needs, objections, and decision criteria and ensure consistent use across sales materials and communications.
  • Partner with Product and Implementation to incorporate market feedback and inform roadmap and GTM priorities.
  • Build and maintain a system of case studies, proof points, and sales materials used in outreach, meetings, and follow-up.
  • Equip Sales with clear narratives, talk tracks, and assets to improve SQL → pilot conversion and ensure adoption of materials.
  • Ensure all external claims are credible, defensible, and aligned with product reality.
  • Create clear, compelling product communications for releases, pilot offerings, and service packages to drive engagement and adoption.
  • Collect structured buyer and product feedback, identify recurring objections and messaging gaps, and synthesize insights for GTM and Product leaders to refine strategy.

Requirements

  • 6–10+ years of experience in product marketing, market strategy, consulting, or insights roles within education or edtech.
  • Proven experience defining positioning and translating evidence into persuasive sales and marketing assets.
  • Track record partnering cross-functionally with product, sales, implementation, and executive leaders.
  • Demonstrated ability to turn quantitative and qualitative data and partner experience into compelling positioning and enablement materials.
  • Strong commercial judgment and understanding of how district leaders evaluate solutions and make purchasing decisions.
  • Exceptional written communication skills and ability to translate complex ideas into simple, actionable narratives for district audiences and Sales.
  • Analytical mindset with experience synthesizing quantitative and qualitative inputs and identifying patterns to inform messaging.
  • Comfort using AI tools and research platforms to accelerate synthesis and refine messaging.
  • Ability to manage multiple workstreams, prioritize by revenue impact and strategic importance, and coordinate cross-functionally.
  • Deep commitment to educational equity and improving outcomes for historically underserved students; willingness to disclose outside work that may conflict with ANet services and potential ineligibility if contracting with direct competitors.
  • Must be currently authorized to work in the United States on a full-time basis.

Benefits

  • Salary range $99,144 - $148,716 (new hires start between $99,144 - $123,930; ANet does not negotiate pay).
  • Medical, dental, and vision insurance with ANet paying a portion of costs for employees and their families/domestic partner.
  • Generous paid time off including 10 paid holidays and paid days off between Christmas and New Year’s.
  • Paid parental leave.
  • Educational expense reimbursement and professional development support.
  • Flexible spending accounts (FSAs).
  • 401(k) plan with a 4% match.
  • Short and long-term disability coverage and basic life and personal accident insurance.

Interested in this position?

Apply directly on the company website

Apply Now

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